Brand Executive Vaping

Employer: BAT Romania
Domain:
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 22.07.2024
    Remote work: Hybrid
       

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    Short company description

    British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

    Requirements

    WHAT YOU WILL BE ACCOUNTABLE FOR
    • Alignment of various BAT partners (from agencies to Operations and Trade Marketing) to ensure brand objectives and activities are implemented with the required quality and adjusted to meet agreed cost & timescales.
    • Preparation of engagement programs and cycle plan activities to ensure brand strategies are effectively implemented and evaluated at field level.
    • Application of brand insights and understanding to consumer dialogue in order to differentiate marketing activities and optimise brand effectiveness.
    • Analyse and report market research intelligence to estimate brand performance or issues and provide sound data-based recommendations with required actions.
    • Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.

    Responsibilities

    BAT is evolving at pace - truly like no other organization.
    To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
    BAT ROMANIA IS LOOKING FOR BRAND EXECUTIVE

    SENIORITY LEVEL: Experienced Professional
    FUNCTION: Marketing
    LOCATION: Bucharest, Romania

    ROLE POSITIONING AND OBJECTIVES
    BAT Romania is expanding its Brand Management team looking for Brand Executives to join us in our Bucharest office.

    As a Brand Executive based in BAT Romania, you’ll be responsible to support the Brand Manager in the development of new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities.

    You’ll lead given brand projects, ensuring the execution is within brief, and drive fact-based decision making through the provision of market analysis and reports with clear recommendations for action. You’ll need to be a strong self-starter, be willing to take ownership and enjoy getting things done in a pressured environment. Substantial coaching, on-the-job and functional training will be provided as part of a clearly defined development plan with tasks being assigned in line with your competence and development needs.

    Reports to: Brand Manager


    CAN THIS BE YOUR FUTURE ROLE?
    • Do you have a strong passion for taking brands to the next level?
    • Do you have a high consumer and data acumen?
    • Do you enjoy leading projects with partners from different cultures?

    Other info

    WE ARE BAT
    At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
    • Global Top Employer with 53,000 BAT people across more than 180 markets
    • Brands sold in over 200 markets, made in 44 factories in 42 countries
    • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
    • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
    • Seal Award winner – one of 50 most sustainable companies
    BELONGING, ACHIEVING, TOGETHER
    Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

       

    You can apply to this ad only with your hipo.ro account, without creating a CV.

    Completing the web form for a new account on hipo.ro takes 2 minutes or you can go even faster by importing your data from Facebook or Linkedin.
    Applying to this job ad you give your consent for your information to be processed by BAT Romania .
    Please read the Personal Data Processing Policy, BAT Romania >>

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