Events & Festivals Manager

Angajator: BAT Romania
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
  • Actualizat la: 22.04.2024
    Remote work: On-site
    Scurta descriere a companiei

    British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.


    BAT is evolving at pace - truly like no other organization.

    To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

    FUNCTION: Marketing
    LOCATION: Bucharest, Romania
    JOB TYPE: Permanent


    Experience Required

    Ideally more than 2 years in Events/Horeca/Brand/Activation;
    Role in Horeca department, brand, activation is positively considered
    Good understanding of brand and Entertainment strategy development
    Team management experience

    Technical / Functional / Leadership Skills Required

    Project management expertise
    Negotiations skills
    Results oriented
    Trade marketing
    Customer engagement
    Account management
    Field operations
    Developing and maintaining relationships with clients and commercial partners
    Willingness to learn & proactivity & resilience
    Presentation skills

    Education / Qualifications / Certifications Required

    Fluency in English
    Native in Romanian
    Good level PC skills
    Drivers Licence B



    Responsible for defining events footprint, developing and managing the implementation of events platform, actively working with Brand teams, agencies and external suppliers;
    Responsible for entertainment strategy development (Horeca and Events);
    Seek & develop new concepts for communication in Entertainment to ensure that BAT achieves and maintains competitive advantage and that new communication techniques reflect market trends;
    Drive effective implementation of Brand activities and platforms in Entertainment channel;
    Planning events calendar and develop activations according to the allocated budget, brand needs and Entertainment opportunities to achieve the Entertainment strategy and offer consumer experiences;
    Implement Entertainment Activation Platform as per agreed in the Operational Plan via Own Events/Festivals;
    Continuous up to date reporting on all relevant trends that influence the consumer and, hence, impacts on our business which allows adjustments to be made to marketing strategies to achieve the company plan;
    Participate in ongoing evaluation of End-Market Events activities in the monthly Cycle Planning Meeting;
    Identify issues and define necessary operational changes for Entertainment activities;
    Propose changes to activity toolkits as required to respond to implementation issues;
    BAT events evaluation and competition events reviews;
    Ensure relevant internal stakeholders are timely and fully informed on events channel opportunities;
    Share competitor insights gained from within the channel;
    Review and account for budget variances.

    Alte informatii


    At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

    Global Top Employer with 53,000 BAT people across more than 180 markets
    Brands sold in over 200 markets, made in 44 factories in 42 countries
    Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
    Diversity leader in the Financial Times and International Women’s Day Best Practice winner
    Seal Award winner – one of 50 most sustainable companies


    Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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