BAT is represented in Romania by 3 legal entities, which have more than 2000 employees:
BAT Trading is our commercial entity in Romania, being responsible for marketing & distribution of our products.
We are a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers.
We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets. Our approach to marketing is second to none in our industry, in brand building, innovation and responsibility. Our companies adhere strictly to the high standards of our voluntary marketing principles.
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BAT Romania is part of Central Europe South Area, working together with markets such as Bulgaria, Cech Republic, Moldova, Hungary, Ukraine and Slovakia. Our Marketing team has different streams, starting from Brand, Strategic Planning and Insights, Activation and Trade & Distribution.
BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers. BAT employs over 55,000 people and operates in over 180 countries, with 11 million points of sale and 45 factories in 43 markets. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk* New Category products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2020, we had 13.5 million consumers of our non-combustible products, a rise of 3 million on the year before.
*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
In Romania, BAT is the leader of the tobacco market, with over 50% market share. BAT is a strategic employer in Romania, having created over 3,000 well-paid jobs within its three Romanian entities: the factory in Ploiesti, the BAT Trading distribution company, and the integrated-service center in Bucharest, Global Business Services (GBS), the Group’s largest center of its kind. BAT generates another 30,000 jobs indirectly, along the distribution and supply chain. In 2020, BAT became the largest contributor to the state budget, with close to EUR 2 bn paid to the state budget as excise and taxes. In 2017, BAT Romania launched glo, the most innovative device of the company so far, that heats, not burns tobacco.
BAT Digital Business Solutions (DBS) provides support services for Finance, HR and other functions, to over 180 British American Tobacco entities / markets across the globe. More than 2,000 employees working in GBS centres in Costa Rica, Malaysia and Romania, satellite locations and centres of excellence, ensure that activities in Finance, HR, Tactical Procurement, Global Treasury, Enterprise Data Management, Data, Reporting & Analytics, Business Relationship, Business Optimization, and other areas go on smoothly.
In DBS, our vision is to become the engine of business simplification, removing clutter, improving day-to-day user experience and enabling our colleagues in BAT commercial and Operational entities to focus on taking the right business decisions faster and more accurately, achieving their targets and winning in their markets.
A global, diverse, fast-growing and multi-functional organisation, DBS is becoming a talent incubator for the group, providing a robust pipeline of next generation talent. A vibrant and stimulating workplace, with plenty of career opportunities, embracing new and emerging technologies such as Automation (RPA), DBS looks beyond traditional talent attraction models, standing out as an employer of choice with Top Employer certifications in all its three locations.
In Romania, British American Tobacco is the second largest contributor to the national budget and has recently celebrated 20 years. In these 20 years we contributed over 90 billion euros to the national budget, being the biggest player on the Romania tobacco market. We have over 2,500 employees and we sustain over 25,000 indirect jobs along the value chain and related sectors. In the past years we have been certified as Top Employer in Romania, and in other 34 countries worldwide by Top Employer Institute.