We are a crazy blend of academic visionaries, passionate marketers and research innovators who are determined to take research forward every day and bringing a sense of 'coolness' to it. We help our clients to let go and delegate real power to consumers, the ultimate key to making better marketing decisions and driving business growth. Today, more than 200 enthusiasts working in seven offices get their energy from helping world leading brands to excel in marketing and to develop deeper connections with consumers on a global scale. Our recipe for success: a never-ceasing enthusiasm, a lot of hard work, a culture of sharing, and permanent innovation in research methods and marketing thought leadership. And last but not least: positively surprising our clients every day.