🚀 L’Oréal Brandstorm 2026 🚀

Brandstorm is L’Oréal’s signature innovation competition for young people and the only certified youth innovation competition worldwide.

This year's mission is challenging you to CRAFT THE FUTURE OF LUXURY FRAGRANCE. To uncover innovative ways to engage fragrance consumers, you can explore one or more of the playing fields that make our unique fragrance creation savoir-faire – the Art & Science of Fragrance:
 

1. PRODUCT CRAFTMANSHIP: Redefine luxury fragrance with unparalleled craftsmanship, challenging norms and fulfilling sophisticated desires. Create innovative scents using hyper-quality ingredients and drive sustainable consumption through refillable solutions, transcending traditional perfumery.
2. TECH & SCIENCE: Leverage cutting-edge tech and science throughout the luxury fragrance value chain. Deliver personalized products, smart devices, and seamless omnichannel journeys using data, VR, and GenAI. Create innovative, tailor-made solutions that empower self-expression and meet unique consumer needs.
3. TRANSFORMATIVE EXPERIENCE: Revolutionize luxury fragrance with cutting-edge tech and science. Offer personalized products, smart devices, and seamless omnichannel journeys, leveraging data, VR, and GenAI for tailor-made solutions that empower self-expression.
4. ADVOCACY & COMMUNITIES: Engage advocates, creators, and communities to drive interest and set trends, particularly in fragrance where #fragrancetok is influential. Foster relevance and inclusion through interaction, mirroring the viral success of initiatives like the Miu Miu Miutine launch.

What are the criteria to participate? 👥

As a competition meant for youth, participants should be aged 18 to 30, and no specific educational level is required, as long as you have a passion for digital, tech, marketing, engineering, and the list goes on. You need to create or join a team of 3, collaborating with your peers or other fellow enthusiasts.

Why should you sign-up? 💡
 

• Get certified and boost your employability!
• Fast-track to professional opportunities at L’Oréal.
• Get coached by L’Oréal experts.
• Unlock new skills.
• Premium access to Adobe Express tool.
• Pitch in-person at the L’Oréal HQ in Paris! (local winners)

What are the steps for registration? 🚀
 

• Register on https://brandstorm.loreal.com/en.  
• Form a team of 3 members.
• Access valuable learning resources and local masterclasses post-registration to enhance project presentation skills.
• Discover L’Oréal’s culture.
• Start working on your presentation around the 4 playing fields.
• All project submissions will include a 3-slide PowerPoint and a 3-minute video pitch (all deliverables should be in English).
• Get selected in the Local Final & pitch your idea in front of the L’Oréal Romania executive board.
• Travel to Paris and have an amazing international experience!

What is the timeline? 🗓️
 

• March 29^th: Deadline for submitting the deliverables.
• April 3^rd: Selection of Local Finalist Teams leading to the National Final.
• May 13^th: National Final pitching.
• June: Local Winning Team will head to the International Finals in Paris!

Exciting News: Get Ready for Paris! 🌍

Now you know The National Finalist team is set for an amazing adventure at L'Oréal HQ in Paris for the International Final.

Here's the cool part: The global winners will have the chance to get hired at L’Oréal & go on a professional mission at the L’Oréal HQ in Paris! 🚀

Meanwhile, we encourage you to learn more about the competition here: https://brandstorm.loreal.com/en/challenges/romania.

Don’t think too long, just come, and meet us! 😊

🧭CV Clinic: Think Like a Recruiter🧭

At L’Oréal Romania, we understand the challenges young people face today. Between endless applications, self-doubt, AI screening, and the pressure to find the "right" first job, starting a career can feel overwhelming. You're not alone - and you don't have to navigate it alone.

Join us for a powerful online session to elevate your application and Think Like a Recruiter.

This event is Powered by Youth. Backed by L'Oréal. We believe in your potential, and while you take the lead, we’re here to empower, support, and walk with you as you begin your career journey.
 

Why should you participate? 💡

This free online masterclass is designed to tackle your real-world concerns head-on. Instead of just asking "How do I write a better CV?", we’ll answer "How does a recruiter actually evaluate my application?"

Through practical tips, AI insights, and real CV reviews, you'll learn what makes an application stand out and how to approach the hiring process with absolute confidence.

As a bonus, participants will receive a badge for attending, which you can proudly share on LinkedIn and include in your CVs! Plus, 3 lucky participants will be selected to participate in dedicated one-to-one inspiring Career Counseling sessions. 🏆


Join us!

 

Who is this for? 👥

This masterclass is open to all students from Romania, regardless of your academic background or study year. If you want to stop guessing what recruiters want and learn how to present your true potential, this is for you!

Key Details 🗓

• Date: October 14^th, 2026
• Time: 16:00 – 18:15
• Online – See you on Zoom!

What to expect: Your Journey Through CV Clinic 🚀

Get ready for an insightful, interactive session where L’Oréal and Catalyst experts will guide you through the essentials of modern applications, AI in recruitment, and smart job search strategies.

Here’s our agenda:

• 16:00 - 16:10: Welcome & Icebreaker
• 16:10 - 16:45: Session #1 - Leverage Your Authenticity within AI trends
  • Part 1: How to build a CV that reflects your potential, not just your experience?
  • Part 2: AI & Recruitment: What Every Candidate Should Know
• 16:45 - 17:10: Session #2 – Applying Smart: Job Search Strategy
• 17:10 - 17:50: CV Clinic – What Got Them Hired at L'Oréal? (Live CV reviews & insider insights)
• 17:50 - 18:05: Q&A Session
• 18:05 - 18:15: Wrap-up & Feedback Time

Don't think too long, just come, and meet us! 😊 Register here!

#lorealforyouth #lorealromania #cvclinic #thinklikearecruiter