Marketing Technology Manager – Sibiu

Scurta descriere a companiei

ABC Human Capital este urmarea fireasca a experientei castigate de fondatorul companiei, in acest domeniu vast, complex, provocator, in continua miscare si schimbare al resurselor umane.
Anul 2005 a reprezentat momentul concretizarii unui ideal: fondarea unei agentii de recrutare si executive search ce pune la dispozitia clientilor sai atat consultanta in recrutare si headhunting, precum si intreaga gama de servicii aferente capitalului uman.
Adaptam cu succes noile tendinte din domeniul Resurselor Umane si utilizam creativ oportunitatile pe care le ofera mediul economic pentru atingerea target-urilor comerciale si de comunicare ale partenerilor nostri.
Activitatea noastra se traduce in solutii inteligente bazate pe baze de date complete si complexe, aplicatii web, portaluri de informare si socializare, baterii de teste concepute si implementate impreuna cu fiecare dintre parteneri, campanii de marketing online si headhunting.

Cerinte

Requirements:

Extensive experience (5-10 years) in digital marketing, marketing technology, marketing operations, analytics, or a related field.

Strong understanding of digital marketing technologies, tracking, analytics, and data flows.

Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tracking technologies.

Solid understanding of web analytics, event tracking, conversion tracking, attribution, and campaign measurement.

Experience implementing and managing cookie consent and privacy solutions, with a good understanding of GDPR and consent-based tracking.

Good understanding of technical SEO, including crawling and indexing, sitemaps, robots.txt, canonical URLs, redirects, structured data and Core Web Vitals.

Ability to analyze marketing and customer data, identify trends and opportunities, and translate insights into actionable marketing strategies.

Good understanding of customer retention and lifecycle marketing, including customer engagement, churn reduction, and retention campaign performance.

Ability to define and sustain relevant KPIs for online marketing efforts

Good understanding of affiliate marketing tactics

Solid experience in working with Google Sheets/Microsoft Excel

Excellent communication skills and ability to offer feedback

Strong attention to detail

Responsabilitati

Office location: Sibiu, full time on-site (Relocation package)



Responsibilities:

Monitors and owns website and campaign tracking architecture

Manages tools such as Google Analytics, Google Tag Manager or equivalent analytics and tracking tools

Manages the team and sets performance-driven goals for both the team and individual members

Manages cookie/consent management platforms and consent mechanisms.

Supervises the company service promotions (makes estimates; proposes site changes and decides on image and wording together with the Inbound Specialist; sets up tasks and follows up on implementation; gathers results and follows retention performance for each campaign)

Supervises the company device promotions (follows competition and compares device portfolio and pricing; proposes devices and decides on pricing and monthly promotions; sets tasks for promotional pricing)

Supervises retention efforts and develops action plans together with the retention team to reduce the overall churn rates

Manages SEO and technical website optimization

Works closely with design and dev teams to improve website conversion rates

Alte informatii

Our Offer

Attractive compensation package:

Fixed salary compensation
Annual performance based bonus
Maximum value meal tickets
Extra vacation days offered for seniority in our company
Health and Wellbeing:

7Card partnership
Medical benefits
Personal and professional development:

Bookster subscription
National and international conferences
Environment able to help you grow professionally by offering you the chance to work on challenging projects.