Senior Product Marketing Management Fraud

Short company description

We are a global Leader in Technology and Payments
#1 payment services provider in Europe and #4 worldwide
Company industry: Digital payments.

Requirements

Vision, competition and marketing plan
Marketing vision. Define the multi-year marketing vision and narrative for Fraud, aligned with the product roadmap and commercial ambitions, and show how it fits within the wider Cybertrust portfolio.
Positioning and messaging. Craft value propositions for each stakeholder. Contribute to packaging for Tier-1 banks, regional institutions and fintechs.
Competitive analysis. Continuously monitor fraud and scam-prevention vendors, consortium and data-sharing players, and new AI-native entrants. Produce battlecards, objection-handling guides and win/loss insights, and make clear recommendations on where to differentiate.
Market and regulatory anticipation. Track fraud trends (authorised push payment fraud, scams, instant payments fraud, AI-driven threats) and regulation (PSD3 / PSR, Instant Payments Regulation, DORA) and turn them into messaging and campaign themes.
Annual marketing plan and budget. Translate the vision into a prioritised plan: target segments and personas, campaign and event calendar, expected pipeline impact and KPIs. Make budget trade-offs between events, content, partnerships and digital, and track return on investment.
Hands-on execution, with a focus on Fraud
Events and user clubs. Select and prioritise industry events and sponsorships, run stands and manage speaking slots, follow up on leads, and organise the appropriate user club and customer events.
Webinars. Frame topics, secure customer and partner speakers, promote, host and follow up on webinars, including those co-run with industry media.
Content and collaterals. Create and maintain Fraud content like: customer case studies and testimonials (written and video), brochures, solution briefs, articles... Keep a single source of truth for all Fraud assets.
Digital campaigns. Plan and run LinkedIn and email campaigns, including recurring seasonal fraud-awareness campaigns and launch campaigns for new offers and pricing. In collaboration and alignment with Worldline Central Marketing team.
Partnerships, associations and analysts. Manage relationships with industry associations and alliances, co-branded research with analyst and media partners and analyst briefings.
Thought leadership and awards. Author white papers, scam and fraud reports and executive points of view, support speakers, and manage industry award applications.
Sales enablement. Keep all Fraud sales materials current, build pitch decks and business-case tools, enable material to train Sales and Pre-sales on the offer, the competition and the value story.
Measurement. Track the performance of campaigns, events and content, report results and adjust the plan accordingly.

Responsibilities

Essential
At least 4 years of experience in product marketing, solution marketing or product strategy in B2B fintech, payments, banking software or cybersecurity, including experience at senior level.
Fraud experience. At least 4 years of hands-on experience in fraud prevention or financial crime, for example at a fraud or payments vendor, a bank, a PSP or a consultancy. You understand transaction monitoring, risk scoring, scam and APP fraud, and how fraud teams buy and operate.
A track record of building a marketing strategy and turning it into an annual plan, with ownership of a budget and clear KPIs.
Strong competitive and market analysis skills, with the ability to convert findings into positioning and sales tools.
Proven delivery across events, webinars, content and campaigns, with credibility as an author of fraud-related content.
Ability and experience to use LLM tools in your daily work to improve you personal productivity
Excellent English, written and spoken, and the ability to simplify complex topics into clear executive messages.
Autonomy, ownership and the ability to prioritise several workstreams in a matrix organisation.
Nice to have
Familiarity with AI and machine-learning-based fraud detection and the ability to explain it credibly to buyers.
Knowledge of European payment regulation (PSD3 / PSR, Instant Payments Regulation, Verification of Payee, DORA).
Existing relationships with analysts, industry media or anti-fraud associations.
French or another European language.

Other info

Hybrid Working Policy
Gift vouchers on the occasion of Christmas/Easter Holidays
Private medical services
21 vacation days/year
WFH & Flexible Working Hours
Full access to the “Learning” platform