Digital Communication Executive

Short company description

British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

Requirements

Essential requirements:

- At least 2 years experience in an executive role (digital);
- Brand and communication strategy understanding;
- Experience in building consumer focused communication, especially FMCG;
- Experience in working with CRM platforms in Salesforce or Microsoft;
- Fluent Romanian and English (oral and written);
- Computer proficiency (Word, Excel, Power-Point);
- Strong creative skills, supported by analytical skills.

Responsibilities

Key accountabilities:

- Assist the Digital Communication Manager in delivering the digital activation plans to meet brand objectives;
- Support the development of digital brand communication materials ranging from consumer national promotions to product presentations, video content and social media content;
- Manage partner agencies to deliver the assets for implementation of digital activities;
- Report and analyse communication performance in a clear, concise manner with focus on required actions;
- Monitor the implementation and results of digital activation plans and recommend changes to brand programs;
- Manage the digital activation budget and analyse the efficiency of activities;
- Manage the collaboration with other departments like Trade, Legal, Brand to deliver strong communication campaigns;