Senior Brand Manager
With over a decade of experience across leading global brands such as Reckitt, BAT, Heineken, Vodafone, and P&G, Laura Togui blends strategic marketing with a deep human and systemic understanding. Currently Senior Brand Manager at BAT, she has led diverse regional and category teams across Europe, driving growth through insight-led innovation and purpose-driven brand building. Laura’s work bridges Human, AI, and Marketing—exploring how technology can amplify human intuition, creativity, and coherence rather than replace them. As both a marketer and an integral coach, she’s passionate about shaping the next generation of brand leadership—where data meets empathy, and systems meet soul.
