It will consist in general info about financial concepts and financial statements, but it will also include a practical exercise asking the participants to prepare and understand correlations in financial statements. Also, during the module, participants will have the opportunity to grasp some info regarding Pepsico’s financials for Romania. Interactivity will be a key component and also… presents will be granted to winners!!
 

Walentin Stefanov

Booster Coach: Walentin Stefanov – Finance Commercial Director East Balkans

I am a Senior Finance Leader with round experience in FMCG (beverages, food, tobacco, health, cosmetics) with both commercial and operations finance areas, I participated in a large-scale system implementation (SAP), new business integration, have managed large departments (+70), with cross border and cross function projects.
My career in PepsiCo started in 2007 as Financial Controller for Romania where I had to manage a very complex and demanding Control agenda after PepsiCo acquired the local snacks business. After several years in which I have held various roles in Control for the Balkans area, including integrating the beverages and snacks businesses. Starting with 2014, I was appointed as Sr. Commercial Finance Manager (equivalent Market Unit CFO role) for East Balkans. In this position, along with the Commercial Director (market acting GM) I am leading the business agenda for Romania, Bulgaria & Moldova in order to put Smiles on a Billion Faces on clients, customers and our employees.
As background I have graduated ASE, ACCA and completed a IEDC MBA program.
I am married and have a one and half years old daughter. Sport is part of my life and I encourage everyone to adopt a healthy lifestyle and get ready for running towards a better life.
For me, PepsiCo is an everyday great experience with lots of possibilities.

Walentin

Operations Management: Role, Structure and Responsibilities

Operations is the term used for the activities which produce and deliver products. The decisions it makes have a major impact on both the cost of producing products and how well the products are produced and delivered. Last but not the least, there is the impact on society; the most obvious example is in the environmental responsibility exhibited by operations managers.

Now you have the chance to see, to feel, to taste by yourself the activities and products that result after the great work that operations perform. Think just about getting part of the potato story: meeting an effective production and packaging line, getting familiar with the last technology used in the Lab for analysis, being part of the team that tastes and evaluates the products before they reach the consumer, and discussing with qualified people – you will see that the story becomes reality.

 

Laurentiu Apostu

Booster Coach: Laurentiu Apostu (Plant Manager Snacks) 
My name is Laurentiu Apostu, I am 42 years old and I hold the position of Plant Manager in the Snacks factory which is located in Popesti Leordeni.

I have gratuated the Politechnics University from Bucharest, Electrotechnics Faculty. I remember with pleasure the early years and I enjoy working with enthusiastic people who want to know more about what it means and how a factory works!

I have an experience of 24 years spent in several industrial factories, where I have started from the level of a front line employee, promoting successively in different positions.
In 2006 I have joined PepsiCo Romania as Maintenance Engineer in the Technical Departament. Starting here it began a fantastic journey where I have made a considerable effort, I had great achievements, an active process of learning with expected results. I was promoted successively in more challenging roles and today I am honored to hold the position of Plant Manager.

 After this experience I am convinced that PepsiCo is a company where the limit is “determined” by the employee. It depends on you how much you want to learn!

Laurentiu

Building Brands

The Building Brands module invites you to find out what marketing is really about in PepsiCo, a company where The Brand is one of its most valuable assets. Understand how to build a marketing strategy that answers the basic question: “Why would someone buy our product and not our competitor’s?” Learn how to translate the marketing strategy into a detailed marketing plan with clear actions at the level of the four P’s of marketing: Product, Place, Price and Promotion. All in one, come and see how it is to be in the shoes of a PepsiCo marketer!
 

Iulia Dobre

Booster Coach: Iulia Dobre (Marketing Activation Manager Snacks )
I have been deeply in love with Marketing, starting with university years, when I studied it as main track. Today, I am more and more passionate about marketing with each campaign we implement. Since then, I have experienced brand management in several industries and came up with the conclusion that the FMCG sector is the most challenging, as brand management is the key function in the consumer products industry. I have worked for Pepsico for the last two years, starting as Senior Brand Manager for Snacks (Star brand) and being promoted one year later as Group Brand Manager for Lay’s, our potato chips brand. Being a brand manager is about having that sense of balance to keep a close eye on the big picture and also on the many facets and activities of marketing in detail. It is our daily job to distill the brand’s essence, map out our competitors, identify marketing opportunities, and be able to effectively communicate the unique benefits of our product . Together with the team, I take care of brand development and product marketing strategies. The Big question is how we can continue to stay authentic to who we are and therefore to the consumers we serve. We manage the brand and product positioning and strategies along with the brand communications on how we tell stories about us and our products. In the end, marketing and branding are about storytelling in order to truly leverage the power of the brand and our products, to truly win the hearts and minds of our consumers. I genuinely believe the core to effective marketing is good storytelling. The most exciting thing in this digital era we all experience is the ability to create new content forms, consumers generated. It really opens up possibility on how you can be creative.

Iulia

Sales – Excellence through perseverance and focus

Everyday we offer our consumers the right products at the right moment and at the right place for every consumption occasion. Having as partners our customers in this every day mission, we strive to achieve the best and to reach our goals. In a market full of challenges, we become better in every activity with our stakeholders: retailers, direct customers, distributors, key accounts! Determinate, dynamic, team spirit, perseverance, passion….these are the words which describe our sales department in our everyday commitment! I am happy to invite you to the Sales Module, an interactive session which will take you through a 360 degrees tour within the Sales universe of FMCG.
 

Claudiu Dorcioman

Booster Coach: Claudiu Dorcioman (TT & OP Sales Manager Beverages)

I have joined the beverages business team 11 years ago as a Customer Representative and then moved forward to Sales Supervisor Bucharest. As a Supervisor I have coordinated a team of 7 customer representatives, being the youngest of the team. Within three years I was promoted to Branch Manager position for Arges area and took on logistics responsibilities along with sales. After two years spent in Pitesti I was offered the opportunity to continue my professional growth joining the Key Account Management team. In November 2008 I started as a Regional Sales Manager for Bucharest area, then GTM Lead, Capability Manager, PO1 OT Field Sales Manager and finally I have reached the position of Sales Manager Beverages in my career. I am proud to be a able to look back and see that together with a strong team we have reached performance by sharing common goals, values and vision.

Claudiu

IT Division

This module will give you an overall view of what this department is all about. Either if it’s offering solutions, providing support, coming up with innovative services & technologies, we can do IT all! Get in touch with our team of experts in this exciting module and get exposed to a world of possibilities

 

Nicolae Dumitru

Booster Coach: Nicolae Dumitru (East Balkans Business Engagement Lead)

I have been working at PepsiCo for almost nine years and there was never a dull moment! Although I joined PepsiCo with an experienced background in software engineering and project leading activities, I found here new challenges that kept me in shape and, in the same time, offering me chances to evolve in my career. Being focused on delivery and on-going custody of the SAP solutions, I have learned how PepsiCo operates day-to-day, being able to contribute on improving the efficiency of internal processes.
Today, I lead a vibrant team with excellent skillset that is ready to run the extra mile just to put a smile on our internal customer’s faces.

Nicu

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