Digital Marketing Specialist (French Speaker)

IBM Client Innovation Center Central & Eastern Europe (CEE) was established in 2012 by joining several centers in Europe. The Delivery Center is part of a global network of 80 similar centers and uses the best IBM methods of work, global processes and techniques. The center has achieved CMMI Level 5 (Capability Maturity Model Integration) and its mission is to provide customers with software solution customized to their global business needs.

Accountable for Medallia NPs for the web – solve issues identified yourself or identify appropriate colleague to work with on visitor comments.
• Customer experience index – work with worldwide user experience team to implement, analyze the responses and implement appropriate optimization to improve visitor sentiment
• Web experience analysis of local competitors, identify industry best practices and evaluate the opportunity for us to align or go a different way (ability to build a business case is required)
• Responsible for organic response and lead progression – working together with digital sales team to ensure web responses are picked up and handled appropriately
• Agile sprint planning of local market web activities, together with the broader web optimization team
• Primary focal to the market stakeholders – represents the market web optimization team in communication with internal IBM stakeholders.
• Accountable for attainment of inbound (Owned + Earned) marketing targets such as web responses, live chat responses, leads, win revenue from website

• 5 to 8 years of digital marketing experience, focused on inbound web marketing
• Proficiency in Spanish language, both spoken and written
• Hands-on experience with Medallia NPS and/or other user experience tools
• Digital analytics expertise – technical skills of extracting and analyzing in-depth web data, drawing conclusions and making data-driven business recommendations
• Experience of working in Drupal and/or other CMSs.
• Executive communication skills
• Stakeholder management and negotiation skills
• Excellent presentation skills – experience in online presentations, over the phone pitches, as well as face to face presentations
• Works best in teams, communicates proficiently