Search Engine Digital Content Manager - TEMP (2y)

Tenneco Inc. is a global manufacturing company, is pioneering global ideas for cleaner air, and smoother, quieter and safer transportation. We're one of the world’s leading designers, manufacturers and distributors of Performance Solutions, DRiV, Powertrain and Clean Air products and technology solutions for diversified markets, including light vehicle, commercial truck, off-highway equipment and the aftermarket.

Tenneco is present in Romania with the Global Shared Services Center in Bucharest and also with the Braking products plant in Ploiesti, Prahova.

JOB REQUIREMENTS & SKILLS:

• Proactive approach and attention to detail
• Analytical mind
• Effectively manage multiple projects/assignments while ensuring quality/achieving results
• Communicate effectively with all functional areas of the business to achieve goals
• Process driven
• Fluent in English; writing & speaking, other European languages are a big plus
• An advanced understanding of SEO / internet technologies and the commercial benefit that can be delivered
• Self-starter, methodical with a passion for online
• Experience with On-Site / Keyword Research SEO Tools.
• HTML/CSS knowledge
• Experience with Google Adwords, dynamic remarketing campaigns, keyword research tools and web analytics tools, as well as how to use these tools in SEM/PPC campaigns


KEY INTERFACES:
Brand team, product team, regional marketing teams, digital team

SUPERVISION RESPONSIBILITIES:
None

EXPERIENCE:
• 3 – 5 years experience in website content management with a multi-channel manufacturer
• Knowledge of Microsoft Office
• Knowledge and experience with Google Analytics / webmaster tools
• Project management skills
• Proven success at optimizing website content for SEM
• Experience developing data mining techniques to deliver recommendations for product marketing content
• International travel may be required

PRIMARY PURPOSE(S) OF POSITION:
2 years assignment (temporary position)
Implement search engine content marketing strategy in line with the company’s overall digital business strategy.
You work within the marketing organization and are the key liaison between the catalogue, brand and product marketing teams to gather & optimize contents needed for online usage.


RESPONSIBILITIES:
• Create relevant content for our different websites across Europe, Middle East & Africa in cross departmental collaboration
• Feed product/brand marketing team with recommendations for product related content based on business intelligence gathered through data analysis
• Work in coordination with the Marketing CRM coordinator & digital content coordinator for content distribution
• Solid communication and organizational skills
• Performing keyword research & analysis
• Optimizing copy and landing pages for search engine optimization
• Develop and implement on-page and off-page strategy
• Steer the development of it based on briefings to create original content for webpages - tailored for the target audience
• Develop and integrate content marketing editorial calendar based on the keyword research & analysis
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Ad-hoc SEO tasks as required
• Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
• Monitor the algorithms set by the search engines to keep up to date with changes
• Run pay-per-click (PPC) campaigns to increase traffic acquisition through sponsored online advertising.
• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs
• Partner with advertising and media agency to deliver results
• Any other duties as deemed fit by the business