Web Marketing Specialist (German Speaker)

IBM Client Innovation Center Central & Eastern Europe (CEE) was established in 2012 by joining several centers in Europe. The Delivery Center is part of a global network of 80 similar centers and uses the best IBM methods of work, global processes and techniques. The center has achieved CMMI Level 5 (Capability Maturity Model Integration) and its mission is to provide customers with software solution customized to their global business needs.

• Design, develop and deliver digital programs and assets, such as email content, web pages newsletters, product hotspots, social messages, LinkedIn profile guidance, Rep web page content updates, content tagging, etc.
• Leverage existing sources for additional and relevant content in German. Sources include: brand marketing, sales execution plays, subject matter experts, promotions, product offerings or announcements, and assets and event collateral
• Partner with Digital Sales Marketing Segment Managers to implement drive-to-web traffic improvements for existing pages demonstrating their knowledge of Web content best practices and content creation capabilities
• Execute drive to web and digital marketing techniques in support of quarterly marketing plan
• Assess relative business impact of supported rep page and other web pages, implementing improvements to boost traffic and yield
• Perform analysis of web traffic and reporting, providing insight and recommendations for action and improvement
• Project manage the localization and delivery of social media sound bites and email content.

Knowledge of Digital Sales business and sales environment, tools and processes
Strong digital and social media understanding and knowledge of its application in a sales environment
Strong communication skills, including authoring and technical writing
Manage relationships with influence and negotiation, particularly with brand stakeholders
Support teamwork and collaboration with management and sales team (inside and field)
Proven ability to apply Project Management skills and techniques
Fluency in Web design and knowledge of IBM web standards and tools such as but not limited to: Web 2.0 technologies such as Chat, Twitter, TCO tools, interactive comparison, to enable Digital Sales sellers and customers to collaborate, or clients to self-serve improving seller reach and productivity
Highly motivated, strategic thinker, proactive and a strong drive to achieve results
Previous training experience is a plus
German language skills