Pay Per Click (PPC) Specialist

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Angajator: eMAG
Domeniu:
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 06.11.2018
    Remote work: On-site
    Scurta descriere a companiei

    Grow Faster.

    We’re always looking for the ones truly passionate about their work. If you are amongst them, you can rest assured there is a place for you in eMAG. We grew very fast and we are determined to keep doing so. What brought us here is our desire for continuous evolution and practical results.

    At eMAG, a set of strong principles guide our daily work: we understand the client, we think like a successful entrepreneur, we make decisions supported by data, we assess the impact of our projects, we act responsibly, we support each other and we grow with the business. They define us and help us become the favorite shopping destination for our clients.

    Almost 6000 people are working now in eMAG. We strongly believe in people development and therefore every year we invest more and more energy and resources to remain an organization that is constantly learning. We want to make sure that you’ll have the most talented colleagues, as well as the proper environment to grow and achieve great results, to become what you desire on a personal and professional level.

    Cerinte

    Requirements

    - Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
    - Plan, set up and manage hands-on many online campaigns, across multiple online channels in Google (GSN, GDN, GSP etc) and multiple markets (countries, cities);
    - Implement A/B and multivariate testing to continuously improve ROI and performance;
    - Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

    Responsabilitati

    Responsibilities

    - 2-4 years of hands on experience managing multiple client/product portfolios in the PPC Space;
    - Deep knowledge of the SEM industry and the PPC advertising model;
    - Experience with Google Adwords, Facebook Ads, dynamic remarketing campaigns, keyword research tools and web analytics tools, as well as how to use these tools in SEM/PPC campaigns;
    - Proven capabilities around audience segmentation and targeted messaging;
    - Comfortable using Excel including: VLOOKUP, Pivot tables, and chart building;
    - An analytical and detail-oriented problem solver;
    - A willingness to learn, develop and adapt through an agile business model;
    - Excellent verbal and written communication skills (advanced English);
    - Optional: Good knowledge of search engine optimization (SEO), social advertising, and web usability.

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