SEO Specialist | Biodigy

The KPI Institute is a research institute specialized in business performance. It operates research programs in 12 practice domains ranging from strategy and KPIs to employee performance, and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered through training and advisory services.

The KPI Institute has developed the first KPI Management Framework and it operates , the result of a research program dedicated to documenting and cataloging how KPIs are used in practice. It is an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members.

INTEGERPERFORM is the European arm of The KPI Institute, and it provides support at global level in research, training and advisory matters.

We expect you to have:
• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• A proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade.

Responsibilities:
• Review and analyze client sites for areas that need to be improved, deleted, or revised.
• Prepare detailed strategy reports.
• Identify the least expensive but most powerful and profitable keywords for client sites.
• Improve the company’s organic search results.
• Write effective headlines, body copy, and websites.
• Ensure websites are filled with optimal keywords.
• Place keywords appropriately in copy to gain most search engine traffic.
• Write effective call-to-action statements.
• Write original, powerful SEO content for blogs and websites.
• Implement off-page SEO content strategies such as coding.
• Effectively use header tags.
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
• Develop a strategy to improve and track site performance.
• Compile and present SEO performance reports.
• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
• Utilize basic programming and web design skills to enhance SEO.
• Create advanced SEO strategies.
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Biodigy is a digital strategy and performance marketing agency, serving customers as varied as startups, individuals, established corporations and public institutions. We provide an extensive range of services, from a simple logo, to a complete marketing and communication strategy. We at Biodigy work with each and every one of our clients to develop values-based strategies and creative initiatives that build lasting relationships and effectively engage audiences to achieve results.