Online Marketing Account Specialist

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Employer: 1&1 Internet Development
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 22.02.2018
    Short company description

    We are Europe's leading internet specialist. To secure our continued success, we need enthusiastic people who want to help us shape the future of the internet.


    Knowledge and Skills

    Analytical Thinking & conceptual thinking
    Customer focus
    Good communication skills
    Good spoken and written English language


    Marketing studies, college graduate
    Valid Adwords cetification, BingAds/Facebook Ads/Google Analytics certifications preferred


    Main responsibilities

    Plan, implement and optimize marketing and sales activities for acquiring new customers through the managed accounts;
    Suggest strategies and activities for reaching the department's & personal targets;
    Performance control of the running campaigns within the managed accounts;
    Accurate and detailed management of the advertising budgets for the managed accounts;
    Budget planning and control for the managed accounts;
    Analyze and report results for the managed accounts;
    Maintain an accurate advertising strategy proper for each managed account according to the market requests and competitor's actions;
    Suggest various tests, get approval and budget to run them;
    Monitor and report for the running tests;
    Reach the targets within the established budgets;
    Plan the necessary budgets for each managed advertising channel;
    Track the competitor’s actions;
    Create and maintain an accurate tracking for the running campaigns within the managed accounts;
    Handle the internal tools;
    Constantly improve technical processes (monitoring trends in online marketing, provide and receive feedback from colleagues/peers).

    Planning and forecast responsibilities, strategically orientation

    Plan the necessary budgets for each managed advertising channel;
    Prepare budgets and submit estimates for program costs as part of campaign plan development;
    Plan and request budgets for testing;
    Forecast sales & cost & cost per order / channel / managed accounts / tests;


    Budget monitor and control within the assigned accounts;
    Account management & continuous optimization for the managed accounts;
    Bid management & continuous optimization within the assigned accounts;
    Performance monitoring within the managed accounts;
    Traffic analysis & reporting on a daily / weekly / monthly basis;
    Identify opportunities for growth & suggest them, then implement after getting approval;
    Best practice testing and sharing