Category Manager Baked

Intersnack Romania este parte a grupului Intersnack, o companie internaţională puternică, dezvoltată pe coordonate solide: experienţă de zeci de ani in producţia de snackuri, produse delicioase, iubite şi apreciate de consumatori şi mii de angajaţi pasionaţi şi entuziaşti.

Tradiţia sa indelungată şi combinaţia sa de experienţă şi profesionalism au transformat grupul Intersnack in ceea ce este in prezent, liderul de piaţă in sectorul snack-urilor sărate din Germania si una din cele mai importante companii in Europa in segmentul de snack-uri sărate.

Portofoliul Intersnack Romania include marci internationale precum Chio, Pom-Bar, Felix Goldfischli dar si marci locale iubite de consumatori: Nutline si Fiesta.
Ceea ce ne caracterizeaza este inovatia, spiritul intreprinzator, creativitatea si lucrul in echipa. Filozofia noastră se bazează pe un proces rapid de luare a deciziilor, acţiuni eficiente şi soluţii inteligente.
Alatura-te echipei noastre si adu-ti contributia la succesul Intersnack!

Minimum 3 years of experience in marketing/ brand management

Key responsabilities
1. Develops under Senior Cat. Man supervision the Brand Plan for the assigned category
2. Develops & coordinates in time in full execution of key assigned consumer activities (brand communication campaigns, new product launches, packaging design development, national consumer promotions…)
3. Together with Market Intelligence Team and Senior Cat. Man, initiates any research aimed at better understanding the consumer
4. Develops packaging and labels (upgrading, design changing) and any product improvements necessary, in collaboration with relevant key stakeholders
5. Actively uses research and other sources of information to regularly monitor consumer behavior at all relevant touch points (including POS) and esures that relevant stakeholders are informed of consumer insights and incorporate them into their plans and activities
6. Monitors the budget set for the allocated category, while ensuring that expenses are kept within the set limits and informs the Senior Cat. Man regarding any deviation
7. Monitors brand profitability and proposes/ stimulates actions for improvement
8. Follows the activities of competitors and their relevant categories (price, consumer activities, advertising, strategies) and builds regular reports to the Senior Cat. Man and commercial team
9. Makes regular market visits
10. Efficient collaboration with all brand external partners (brand, media, digital, packaging agencies etc)