Brand Building Executive BCS

Employer: Unilever
Domain:
  • Others
  • Management Trainee
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • nationwide
    Updated at: 24.11.2017
    Short company description

    On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people�s lives in so many different ways.

    Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann�s and Omo, alongside trusted local names such as Dero and Delikat.

    For us, sustainability is integral to how we do business. With 7 billion people on our planet, the earth�s resources can be strained. This means sustainable growth is the only acceptable model of growth for our business. The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. We believe that as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the world we invest in local economies and develop people's skills inside and outside of Unilever.

    Requirements

    Requirements:
    Manage relationships with the ATL and BTL agencies involved in the brand activities
    Being able to fulfillment of the tasks described in the job description sheet, both individual and team, as they are regularly agreed (in writing);
    Being responsible in relation to the work done

    Responsibilities

    Responsible for:
     
    1.Launch/activations management
    Input to build launch plans for allocated brands
    Adaptation of the activation plan following brand guidelines
    Get legal and regulatory confirmation for the mix elements of the innovation
    Constantly monitor targeted KPIs; monitor and report activation results for responsible brand
     
    2.Input to regional team
    Provide input to/request support and input from CEE/European regional brand teams on allocated  brands
    Lead & coordinate regionally assigned CEE project(s), as per the regional agreements
     
    3.Business Operations
    Help coordinate the adaptation of all media materials (for resp. brands)
    Input to the media briefing for responsible brands
    Local input and monitoring of the brands media plans
    Monitor, report and use the agreed brand budget on responsible brands
    Help manage the advertising and consumer budgets allocated and make all the necessary inputs into the system according to the existent way of working
    Input into product artwork development/ approval process
    Input in the system all the expenses in time, so that the planned activities can be implemented smoothly
    Prepare presentations as required by the Category Manager, regional and/or local team