Digital Marketing Analyst

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  • Marketing
  • Media - Jurnalism
  • Publicitate - Agentii publicitate
  • Tip job: full-time
    Nivel job: Student/Absolvent
  • Actualizat la: 27.11.2017


    We are seeking a Digital Marketing Analyst, who will be responsible to improve the customer journey and user experience by using quantitative and qualitative web analytics. The individual will have a significant impact on improving the customer journey on microchipDIRECT.

    • Gather and collect data from our website by using tools such as Google Analytics to pull information regarding the user experience on our website.
    • Utilize that data to provide recommendations and improvements.
    • Analyze user behavior and optimize the customer journey to increase conversion rates.
    • Identify opportunities and optimization on the website, which increase conversion and drive revenue.
    • Conduct research by using quantitative and qualitative methods. Present findings with recommendations on how to improve the user experience to the Marketing and IS team.
    • Assist in the development of user experience design initiatives.
    • Analyze and report regularly on key metrics and provide actionable insights based off the results.
    • Evaluate effectiveness of marketing campaigns by using analytics tools.

    Job Requirements

    • Bachelor Degree in a related field or three plus years’ experience in a digital analyst position.
    • Highly motivated and self-starter with the willingness, to take initiative, learn, and desire to succeed.
    • Have the skills to organize and synthesize information from multiple sources.
    • Passion for using analytics to provide an enhanced user experience.
    • Advanced understanding of digital environment and digital marketing.
    • Experience in measuring and analyzing digital marketing efforts.
    • Proficient in Google Analytics and MS Office (Excel, PowerPoint).
    • Familiar with other analytics tools (. Kissmetrics, Hotjar and more) is a plus.