Trade Marketing Specialist

Sales Consulting activates on the HR market since 1998, having a national coverage in several areas of expertise: recruiting and selection assessment center HR market mapping/due diligence projects, personnel leasing, payroll.

Sales Consulting has 2 fully operational branches: Cluj-Napoca (also the head-office) and Bucharest.
We are developing various projects (Recruitment, Training and Consultancy) in some of the most varied type of industries:
- AUTOMOTIVE/PRODUCTION/ENGINEERING (Specialists and Middle & Top Management positions)
- OUTSOURCING (BPO/SSC/CC)
- IT & C (C++, C#, .NET, Java, Linux etc)
- FMCG (sales & purchasing positions; all levels)
- PHARMA (all levels)

 4-5+ years preferable (min 2-3 years) of relevant marketing experience and Bachelor’s degree Education in Marketing or other relevant discipline
 Strong working knowledge of trade marketing practices
 Exceptional organizational and time management skills
 Demonstrated ability to manage multiple projects to completion and within deadlines
 Strong computer skills with high level of proficiency in Microsoft Office (PowerPoint, Excel, Outlook)
 Excellent interpersonal and business communication skills
 High level of initiative with the ability to self-motivate
 Demonstrated ability to effectively prioritize
 Works well independently and in team settings
 Proficient command of English

 Increasing / creating the demand at Wholesaler, Retailer, or Distributor level, across the channel and before it reaches the consumer
 Ensure that a retailer promotes a company's product against competitors‘
 Focuses on sales fundamentals, such as Distribution, Display, Promotion and Price
 Set the right planogram, price announcements such as inserts, use of point of purchase materials / promotional material

 Lead trade marketing initiatives to ensure proper strategy in place to meet both brand and customer expectations
 Identify and develop necessary Point of Sales tools to increase brand presence, “shelf” share and improve customer satisfaction
 Keep track of all stands and expositors in the market, analyze their ROI and come with clear plan & strategies of further improvements
 Develop Consumer promotions in collaboration with Product Manager and Area Sales Managers and support market executions
 Create and maintain trade calendar of activities working with both the commercial & marketing team
 Monitor and evaluate trade marketing programs and activities to measure effectiveness and recommendation of improvements as needed
 Implement and track Trade Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence
 Carry out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity
 Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
 Report sales needs and field intelligence to marketing / commercial teams
 Analyze brand sell through results by channel and make recommendations to increase results
 Manage budget and ROI for his/her specific Trade Marketing activities