Product Marketing Specialist

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Angajator: EXE Software
  • IT Software
  • Marketing
  • Vanzari
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
  • Actualizat la: 06.07.2017
    Scurta descriere a companiei

    We are a full-cycle software development company delivering high-performing solutions and services designed for the purpose of helping your business thrive.


    - BS/MS in marketing, communication or technology field;
    - 2+ years experience in marketing, communication, sales support or technical support background;
    - Previous experience on a similar role is highly preferred;
    - Previous experience in product market launch is highly preferred;
    - Previous marketing experience in a service/product organization is a plus;
    - B2B, B2C marketing skills are preferred;
    - Product Marketing skills
    - Competitor research and analysis experience
    - Support process mapping experience
    - Planning and coordination skills
    - Content creation skills
    - Analytical thinking
    - Communication skills
    - Task management skills
    - Time management skills
    - Prioritization skills
    - Reporting and tracking skills
    - Autonomous worker


    - Understand company's product and service portfolio;
    - Realize competitor research and gap analysis;
    - Develop customer experience road maps in collaboration with product managers
    - Follow and analyse market trends to position products;
    - Develop product marketing strategies (pricing, advertising, product launching);
    - Focus on product market launches and implement marketing campaigns around it;
    - Maintain product benefits and differentiators;
    - Propose product and service improvements;
    - Craft compelling messages across marketing channels (landing pages, ad campaigns);
    - Work with various teams (design, content, product, sales) to implement strategies;
    - Create and implement product support strategies;
    - Test marketing product features, releases and ad copy;
    - Supervise product marketing campaigns;
    - Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

    Alte informatii

    - Challenging work tasks;
    - Financial support for professional training courses and certifications if you become our employee;
    - An office nearby AFI mall;
    - A bunch of people willing to share their knowledge and experience;
    - A friendly and relaxing work environment;
    - Relaxing area with ping pong, foosball, library, bean bags and others;
    - An exciting position in an international working environment;
    - Opportunities for career development;
    - Motivating salary;
    - Private medical subscription.