Branding & Advertising Specialist

Metropolitan Life este parte a MetLife, Inc. (NYSE: MET), una dintre cele mai importante companii de servicii financiare din lume, oferind asigurări, anuități, beneficii pentru angajați și gestionarea activelor pentru a-și ajuta clienții individuali și instituționali să pășească cu încredere în viitor. Fondată în 1868, MetLife are operațiuni în peste 40 de piețe la nivel global și deține poziții de lider în Statele Unite, Japonia, America Latină, Asia, Europa și Orientul Mijlociu.

În România, Metropolitan Life are peste 25 ani de activitate pe piața de asigurări de viață. Peste 4 milioane de clienți beneficiază de asigurări de viață și pensii private obligatorii oferite de Metropolitan Life la nivel local

University diploma, preferably marketing
English proficiency
Minimum 3 year experience in a similar position in marketing area
High creativity and strong communication skills
Proactive and action oriented
Strong team-work orientation
Analitical mind and good decision maker
Stress resilience and capacity to deal with high workload
Time management skills and capacity to identify priorities
Flexibility and capacity to easily switch between diverse tasks/projects
Web developing – content management

Coordinate brand campaigns aiming to increase brand awareness in order to support the company’s business objectives and build brand equity.
Establish the brand positioning in the category through strategic communication approach.
Build and manage the implementation of the advertising & media strategy.
Coordinating and implement the marketing plan which includes: TV, Online, Outdoor, POSM.
Coordinate integrated product launch campaigns.
Coordinate the advertising & media agencies in the process of development of media strategies related with brand, products and services communication.
Coordinate and implement the digital strategy of the company (online platforms, website page and other owned media channels). Implement of offer support for other digital projects of the company.
Follow-up all media and ensure accomplishment of indicators in line with specific briefs and KPIs.
Provide branding support for distribution channels to ensure planned growth in all our sales channels.
Develop short and long term plans for the advertising / branding activities
Develop and manage solutions for optimizing marketing campaigns based on weekly/monthly reports in order to streamline budget spending
Budget planning and efficient execution