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Data Mining & Performance Analyst
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Employer: | Rompetrol - KMG International |
Domain: |
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Job type: | full-time |
Job level: | 1 - 5 years of experience |
Location: |
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Updated at: | 22.05.2017 |
Remote work: | On-site |
We are a Romanian brand that evolved to an international group that produces and delivers energy products. With 6,000 employees and a wide range of jobs, Rompetrol has operations in Europe and Central Asia, from oil trading and refining to petrochemicals production, retail and marketing of petroleum products to providing services to other operators in the Energy industry.
Requirements
• University Degree: Economics or Technical background;
• Minimum 2 years of professional experience in data mining and performance analysis of the marketing campaigns;
• English – Advanced level;
• MS Office – Advanced level;
• SPSS knowledge;
• Very good communications skills;
• Analysis and synthesis capacity;
• Creativity and initiative.
• Collaborate with research agencies for studies developed at group level, evaluate the research methods proposed by the market research agencies;
• Prepare and interpret market research data related to buying preferences, customer needs and behaviours in order to identify potential markets and the factors that impact product demand;
• Update the databases with information related to competition, prices, sales, marketing methods and use them in the decision making process;
• Develop customer database analysis and marketing actions analysis at group level to understand customer behaviour;
• Extract information from existing databases through appropriate data mining techniques to produce relevant insights and provide support in decision making;
• Provide recommendations based on insights resulted from analyzes, proactively identify opportunities for improvement/ innovation;
• Analyze the performance of marketing campaigns conducted at group level and provide recommendations for increasing their effectiveness.
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