SEO/ SEM Specialist Blue Air

Angajator: Hunt Recruitment
Domeniu:
  • Marketing
  • Relatii Publice
  • Tip job: full-time
    Nivel job: 0 - 1 an experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 26.04.2017
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    Cerinte

    -1+ years of SEO experience
    -2+ years of SEM experience managing PPC campaigns
    -Solid understanding of performance marketing, conversion, and online customer acquisition
    -In-depth experience with website analytics tools, especially Google Analytics
    -Experience with bid management tools
    -Experience with A/B and multivariate experiments
    -Working knowledge of HTML, CSS, and JavaScript development and constraints
    -Up-to-date with the latest trends and best practices in SEO and SEM
    -Bachelor’s Degree preferably in Marketing, Advertising, Engineering

    Responsabilitati

    As an SEO/SEM Specialist you will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy
    to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Facebook,
    Yahoo, Bing or other websites in order to maximize ROI.

    Responsibilities
    -Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search
    campaigns
    -Track, report, and analyze website analytics and PPC initiatives and campaigns
    -Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    -Optimize copy and landing pages for search engine marketing
    -Perform ongoing keyword discovery, expansion and optimization
    -Research and implement search engine optimization recommendations
    -Research and analyze competitor advertising links
    -Develop and implement link building strategy
    -Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    -Work with editorial and marketing teams to drive SEO in content creation and content programming
    -Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target
    keywords.