Social Media Demand Generation Coordinator - Contractor Role

Oracle, a global provider of enterprise cloud computing, empowers businesses of all sizes on their digital transformation journey. With 430,000 customers in 175 countries, Oracle provides leading-edge capabilities in Software as a Service, Platform as a Service, Infrastructure as a Service, and Data as a Service.
Our mission is to transform our world for the better through innovative technologies.

• Educated to degree level
• Fluent in English C1 (ESOL) and B2/C1 (ESOL) in Italian, German, French or Spanish, any other language skills are a plus
• Strong capabilities in social post creation
• Project management and organizational skills
• Knowledge, understanding and passion for social media platforms and mechanism
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
• Team player, with the confidence to present new ideas back to the EMEA Social Marketing Team
• Ability to work to multiple deadlines and across a variety of business units
• Good technical understanding and ability to pick up new tools quickly
• Public relations, Marketing, Community Management experience, a plus

• Implement the social media demand generation strategy, coordinating with key EMEA Field Marketing stakeholders to ensure its effectiveness and encourage adoption across EMEA marketing and at country/cluster level
• Co-ordination and liaison with EMEA Marketing Manager to understand pan-EMEA and country/cluster demand generation activities (mainly event) and priorities. Set up activity briefing calls at country/cluster level to understand the requirements for dedicated demand generation activities
• Evaluate Global Campaign Kits and social assets and copy blocks to use or, if needed, adopt or create social demand generation content for each campaign

• Ensure seamless tracking for each post in each channel based on existing tools
• Publishing content across defined social media platforms
• Arrange and manage monthly review calls with EMEA Field Marketing Manager and country / cluster leads
• Participation in regular EMEA social media update calls
• Monitor pre-defined KPIs and effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Weekly/Monthly/Quarterly reporting back to key stakeholders
• Regularly feed back insights gained from social media monitoring into the EMEA Marketing and social media leadership team, to help evolve the strategies
• Work alongside Oracle 'Nurture' team to ensure alignment of messaging

• Participation in key creative brainstorms to ensure content is engaging, fresh and successful
• Liaise with all Social Media colleagues to create synergies across all social media hubs, cross-promoting.
• Keep abreast of industry trends and developments to provide insightful contribution to Oracle’s evolving social media strategies