Marketing Business Analyst

Electronic Arts Romania, one of the largest tech companies and video game developers in Romania, brings together talented people from diverse work backgrounds and industries all united by a common passion: inspiring the
world to play. If your dream job is to work with cutting-edge technology on some of the most popular video game franchises in the world, including EA SPORTS FIFA or NHL, then you're in the right place. Level up your learning and career development with some of the most talented industry professionals in the gaming world. We’re a diverse, creative, and collaborative group of people united by our shared vision of excellence. If you have a passion for creative storytelling, knowledge of one or more programming languages, an understanding of animation or design techniques, detailed knowledge of gaming and gaming principles, super-attention to detail, or a background in quality control or assessment, then join us creating the future of gaming.

This role will be responsible for providing Analytics & Planning support and also for managing the Online Promotional Strategy for the Companies’ Free2Play titles.

The successful applicant will be familiar with CRM/ERP systems, have a general understanding of online marketing and online sales strategy concepts, and have a data driven and results oriented mindset.
Previous experience in Online Marketing &/or Business Intelligence is preferable.
Strong communication skills, autonomy and an ability to build consensus are also key skills.

Competencies/Skills:
• Familiarity with data analytics tools and languages: Google Analytics, Tableau, SQL / MySQL;
• Analytical skills & problem solving attitude are required;
• 2-4 years relevant work experience.

Responsibilities:

Reporting & Planning:
• Owns Operational reporting: game specific KPI measurements and analyses to support Development Team and Marketing & Sales Strategy;
• Owns Financial reporting: Monthly Actuals and Forecast submission, Accruals calculation and submission, annual Budget submission, monthly and quarterly reporting to internal and external stakeholders;
• Owns commercial policy for division portfolio:
o Monitoring and optimization of global price grid;
o Builds analyses to monitor player migration between territories and proposes mitigation solutions;
o Manages commercial tools: new products, sales and discounts setup;
o Point of contact for players having issues with payments.
• Business Intelligence: Maintains current reporting structure and develops new tools & reports based on business needs;
• Tools used: Oracle Purchasing tool, Tableau, SQL, MS Office, Google Analytics, Internal Web Tracking app and Commercial apps.

Marketing & Affiliate Partners:
• Coordinates with game development team on an on-going basis. Provides data to support strategic planning and owns the promotion of all the events in the development plan.
• Campaign Coordination for Owned Channels, specifically working with EA’s internal CRM and Web Development teams to promote game events;
• Campaign Coordination for Partner Channels – Affiliate partners:
o Liaises with partners before up-coming game events to create suitable promotional strategies and book placements on partner portals;
o Evaluates the performance of each promotion (tools used, location of ad, etc.) and of each affiliate partner (revenues, new users, daily logins) in order to optimize future marketing strategies;
o End to End contract management for all Partners (from contract phase to setup, to reporting, etc.);
• Management of Artwork Production pipeline;
o Manages the relationship with external Creation Agency (briefs, planning, day to day synchronization);
o Distributes fresh artwork to all partners in both Internal and external Network and monitors game exposure;
• Reports to internal stakeholders on monthly Marketing activity;
• Develops and distributes the departments’ quarterly “Development and Events Newsletter” to Partners;
• Develops strong relationships with stakeholders across multiple departments and locations;
• Tools used: Tableau, MS Office, Google Analytics, Internal Web Tracking app.