PPC Specialist

The higher education industry is a growing market and QS has established itself as the global leader in higher education events and intelligence. We provide recruiting platforms for Business Schools, Universities and employers to meet with talented individuals, for their academic programmes and career development.

We deliver solutions for the world’s leading universities, business schools and global higher education community. We also offer services ranging from consultancy to professional services, software solutions and publishing.
The company undertakes primary research, publishes career guides, operates a number of websites worldwide, offers services as software solutions and stages educational fairs and career events, seminars and forums globally.

Almost 20 million people visit our websites each year and in excess of 200,000 register to receive information on opportunities to reach their educational and career goals worldwide.
QS is a young, dynamic, multicultural and entrepreneurial company, established in 1990, with a workforce that strives for quality, excellence and creativity.

Skills:
• Positive and forward thinking, with a real “can do” attitude
• Excellent attention to detail and understanding of numbers
• Experience of managing and handling multiple PPC accounts.
• Experience of online search including social, display and native.
• Excellent knowledge of online search marketing techniques and processes
• Very good knowledge of Web Analytics tools
• A minimum of 2 years PPC experience, ideally from current role
• Proven ability of utilizing website analytics and search data to shape an enhanced and profitable acquisition strategy.
• Educated to at degree level or equivalent
• Excellent communication skills in English is necessary

• Planning and implementing PPC campaigns and new PPC activities and opportunities
• Day to day PPC account management across Google, Bing, Yahoo, Facebook, Instagram, Linkedin
• Ad Copy formulation and testing
• Analysis of performance & optimising based on established KPIs
• Take responsibility for improving PPC ad creative, impression share, quality scores, cost per click, cost per conversion
• Reporting of PPC performance to line manager and senior managers