Inbound Marketing Manager

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Employer: The KPI Institute
Domain:
  • Education - Training
  • Marketing
  • Job type: full-time
    Job level: peste 5 years of experience
    Location:
  • BUCHAREST
  • Cluj Napoca
  • Sibiu
  • nationwide
    Updated at: 25.05.2017
    Remote work: On-site
    Short company description

    The KPI Institute is a research institute specialized in business performance. It operates research programs in 12 practice domains ranging from strategy and KPIs to employee performance, and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered through training and advisory services.

    The KPI Institute has developed the first KPI Management Framework and it operates , the result of a research program dedicated to documenting and cataloging how KPIs are used in practice. It is an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members.

    INTEGERPERFORM is the European arm of The KPI Institute, and it provides support at global level in research, training and advisory matters.

    Requirements

    Competencies required:

    • Leadership and strong management skills;
    • Good communication skills;
    • Dual focus;
    • Conflict management & problem solving;
    • Strong interpersonal skills;
    • Critical Thinking;
    • Analytical Skills;
    • Project management;
    • Results Driven;
    • Business Acumen;
    • Decision Making.

    Additional Eligibility Qualifications:

    • Demonstrated experience in marketing management position for at least 3 years;
    • Significant knowledge in media market (trends, evolution, marketing channels roles in commercial communication), consumer behaviour, customer acquisition and customer retention;
    • Strong project management skills, being able to take ownership and responsibility for tasks to ensure they are completed to a high standard and on time;
    • Experience in using social networking platforms, such as Twitter, Facebook, LinkedIn;
    • Good command with all MS Office applications;
    • Excellent people skills, with an ability to partner with a dynamic and young team;
    • Possess personal qualities of integrity, credibility, and commitment to corporate mission;
    • Flexible and able to multitask; can work within a fast-moving environment, while also driving toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding investment in people and systems.

    We also expect you to:

    • Have at least 3 years of experience in a Marketing Manager role;
    • Hold a university degree preferably in Marketing or other similar disciplines;
    • Excel in written and verbal English.

    Responsibilities

    COORDINATION OF THE MARKETING DEPARTMENT

    • Assist team members with day to day marketing tasks and coordinating marketing projects and activities as requested;
    • Plan, implement, monitor and evaluate products marketing campaigns;
    • Coordinate with Digital Marketing with the promotion efforts;
    • Support Digital Marketing with the courses campaigns;
    • Create, edit and manage the production of digital and print content that is consistent with the organization’s brand, style and tone;
    • Build and manage a rich content that attracts qualified audience on our websites;
    • Write various types of articles an ongoing basis on a wide range of topics for our News section to support and promote your offers and to attract site visitors;
    • Optimize content for search engines and lead generation;
    • Collaborate with designers to produce relevant advertising materials that meet the needs of both key stakeholders and our audience;
    • Create product content (e.g. case studies, product webpage presentations, brochures) to articulate the benefits of our products to the world;
    • Coordinate the launch of new products and services through consistent marketing campaigns;
    • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content;
    • Develop standards, systems and best practices for content creation and distribution;
    • Conduct periodic competitive audits.

    COORDINATION OF THE INBOUND DIVISION

    • Planning and coordinating the activities of all subordinate departments with the aim of achieving the objectives at the departmental, divisional and organizational level;
    • Managing the division’s Project Portfolio, as well as setting the deadlines, delegating the responsibilities/ supervisors and allocating the necessary resources;
    • Ensuring an efficient flow of information between the members of the subordinate departments and the other parties involved in the development of the projects;
    • Constant evaluation and referral of the ongoing projects to the Operations Manager;
    • Participating in weekly operational meetings held between the Operations Manager and the coordinators of the organization’s divisions;
    • Organizing weekly meetings with the coordinators to align their activities with the requirements/ needs identified by the organization’s other divisions;
    • Constantly contributing with innovative ideas to improve internal processes;
    • Evaluating individual professional performances and offering support in developing career plans for the coordinators;
    • Improving interpersonal relationships and the work environment through the development of positive relationships between the members of the subordinate division and the other employees of the company;
    • Providing positive feedback to constantly improve the performance of the subordinate teams.

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