PPC Specialist

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Employer: The KPI Institute
Domain:
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Cluj Napoca
  • Sibiu
  • nationwide
    Updated at: 24.05.2017
    Remote work: On-site
    Short company description

    The KPI Institute is a research institute specialized in business performance. It operates research programs in 12 practice domains ranging from strategy and KPIs to employee performance, and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered through training and advisory services.

    The KPI Institute has developed the first KPI Management Framework and it operates , the result of a research program dedicated to documenting and cataloging how KPIs are used in practice. It is an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members.

    INTEGERPERFORM is the European arm of The KPI Institute, and it provides support at global level in research, training and advisory matters.

    Requirements

    Competencies required:

    • Strategic Thinking;
    • Results Driven;
    • Analytical / metrics and performance driven;
    • Business Acumen;
    • Decision Making;
    • Project management;

    Additional Eligibility Qualifications:

    • Demonstrated experience with website analytics tools - Google Analytics;
    • Familiarity with inbound marketing principles;
    • Knowledge of CRO, A/B & MVT;
    • Excellent people skills, with an ability to partner with a dynamic and young team;
    • Possess personal qualities of integrity, credibility, and commitment to corporate mission;
    • Flexible and able to multitask; can work within a fast-moving environment, while also driving toward clarity and solutions;
    • Proficiency with all MS Office applications;


    We also expect you to:

    • Have at least 3 years of experience in a PPC role;
    • Hold a university degree preferably in Marketing, or other similar disciplines;
    • Excel in written and verbal English.

    Responsibilities

    You will be responsible for planning and optimising the effectiveness of online advertising campaigns.

    • Setting up and managing PPC Campaigns;
    • Perform daily account management and of pay per click accounts on Google AdWords, Facebook Advertising, Google Analytics, LinkedIn Ads and other search platforms;
    • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budgets, impression share, quality score and other important account metrics;
    • Manage and maintain updates for large keyword lists;
    • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search;
    • Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives;
    • Keep pace with search engine and PPC industry trends and developments;
    • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance;
    • Analyze and report program performance: provide recommendations and results for improvement;
    • Communication to team and management on project development, timelines, and results.

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