Email Marketing Manager

Altex Romania reprezinta poate cel mai bun exemplu de antreprenoriat de succes din tara noastra. In peste 25 de ani de provocari si adaptari la schimbarile mediului de afaceri, Altex a trecut de la un business local de import de televizoare la liderul pietei romanesti de retail. Cum? Avand mereu o relatie buna cu clientul si adaptand infrastructura, astfel incat sa corespunda exigentelor retailului romanesc.

Inca de la infiintare, compania Altex si-a propus sa ofere produse de calitate adecvate nevoilor consumatorilor si solutii de finantare acesibile.

Purpose
In this role, you will be responsible for taking ownership of the customer email program, acting as a project manager and a strategic lead, ensuring that email campaigns are successfully implemented from planning to execution.
You will work with internal stakeholders along with creative resources to create a consumer focused approach to digital marketing communication.

Knowledge, Skills and Abilities
• Relevant experience in email marketing across all platforms.
• Proven ability to develop innovative strategies and drive creativity while maintaining ROI.
• Excellent business judgment and an ability to think strategically and execute methodically.
• Strong organizational and time management skills; ability to react to shifting priorities and manage multiple projects at once.
• Creative and conceptual thinker able to develop innovative solutions to problems and leading edge design. Brings an editorial experience and point of view.
• Strong brand understanding and ability to deliver a premium consumer experience.
• Good understanding of eCommerce/Retail competitive business environment and consumer behavior.
• Able to generate ideas and solve problems independently and consistent with Altex core principles and position in the market segment.
• Strong collaborator with proven ability to partner and influence. Ability to work with various teams, personalities, and disciplines around a common vision.
• Proven analytical and quantitative skills with a passion and aptitude for analysis.
Preferred Qualifications
• Bachelor's degree Math/Statistics, Economics, Computer Science, Business, Marketing or a similar field.
• Minimum 3 years of email marketing experience including planning and execution, preferably with a retail company or equivalent experience.
• Hand on experience with HTML and content management systems.
• Proficiency in marketing automation technology and web analytics platforms.
• Knowledge of SEO/SEM and Google Analytics.
• Familiarity with analytical and database tools.
• Excellent written communication and copywriting skills.

Key Accountabilities:
• Develop and drive overall email marketing strategy. Develop short and long term channel roadmaps based on brand and channel strategy. Drive alignment with other marketing channels.
• Responsible for channel financial and performance targets. Collaborate across the organization to maximize channel performance and drive improvements.
• Collaborate with retail and marketing on customer acquisition initiatives, email strategy and targeting to ensure cross-channel alignment and optimal consumer experience.
• Manage email calendar and identify key opportunities to maximize revenue potential and align with brand objectives.
• Develop and oversee continuous email testing plans to improve KPIs.
• Collaborate with marketing managers on email reporting and analysis. Leverage data to optimize future emails.
• Troubleshoot technical issues and consult with tech to implement solutions.
• Collaborate with purchasing and retail team to activate on opportunities to drive product sell-through and achieve financial goals.
• Responsible for creating omni-channel email programs based on customer development and lifecycle campaign designs. Partner with brand marketing team to understand and delivery against program briefs.