Regional Trade&Channel Coordinator

Coca-Cola HBC România înseamnă o familie cu peste 1.500 de angajați, unită de un scop comun. Suntem o parte esențială a Coca-Cola HBC Group, cel mai mare îmbuteliator și partener al The Coca-Cola Company la nivel mondial. Misiunea noastră este de a aduce bucurie celor 595 de milioane de consumatori, grație unui portofoliu ce cuprinde peste 136 de branduri cu recunoaștere globală și locală, pentru momentele care contează cu adevărat, timp de 24 de ore pe zi, 7 zile din 7.

Reprezentăm o echipă cu adevărat puternică și talentată, care obține rezultate superioare datorită succeselor și învățării, zi de zi.
De peste 30 de ani, Coca Cola HBC România face ca excelența în operațiuni să fie un beneficiu pentru clienți, furnizori, consumatori și angajați.
Avem convingerea că oamenii noștri sunt ingredientul secret al Coca-Cola HBC.

JOB PURPOSE
• To contribute at the implementation for short and long-term channel strategy and control its use in action plans integrated in brand-channel-regions through a detailed understanding of types of behavior of the buyers, with the purpose of winning at the point of purchase. To define and attract resources necessary to the implementing of the action plan in an effective way (ROI), in order to maximize the value extracted from the channel.
• Work relationships with other positions outside the company: Agencies, Local/Regional suppliers for MKT activities, Key Off Trade owners (Traditional Clients and HORECA Locations)

Main Responsibilities:
• Contribute to implement trade and marketing strategies aligned through BP (Business Plan)
• To implement with Sales Field trade marketing strategies so that the direction and objectives of the business are optimally planned, executed and monitored in line with BP strategic objectives
• To manage promotional activity for Channel so that execution is well co-ordinated for best possible outcomes
• To build and strengthen execution so as to contribute to increased sales volumes
• Measure the effectiveness of the promotion and provide feedback to relevant stakeholders on the successes/downfalls
• To provide relevant information related to number of POP’s needed in MKT Campaigns
• Provided input related to coverage of Clients with POP’s
• Identified new and innovative ideas to implement in the market
• To Manage and monitor all market execution as defined in the Channel standards.
• To compile and issue reports to relevant stakeholders for information sharing, reference, decision making and record purposes on the performance of the promotional activity within the company
• To control expense budgets (regional activities, generic branding, events) and ensure they are formulated in line with financial guidelines and with the business plan
• Develop Local Initiatives (On,Off, Events) Innovative activities that stimulate on going purchase.
• Control local budgets; Control Local OOH exposure in major area with traffic
• Ensure superior execution of Event/Sponsorship Management
• Create excitement for the brands

Main Requirements:
• 2 Years previous experience in Trade Marketing/Sales
• University Degree
• Excellent command of English
• Advanced MS Word/ Excel/ Power Point user
• SAP Knowledge is an advantage
Soft skills:
• Organizing & Planning
• Creativity
• Action oriented
• Problem solving
• Customer focus
• Peer relationships
Technical skills:
• Marketing knowledge / Sales process understanding
• Presentation and negotiation skills
• Finance awareness
• Analytical Thinking
• Project Management

Coca-Cola Hellenic is an employer that provides equal opportunity to all applicants. Your application is kept confidential in accordance with the law on the protection of personal data. References will be required only with your consent.