Marketing Internship - Player Engagement

Electronic Arts Romania, one of the largest tech companies and video game developers in Romania, brings together talented people from diverse work backgrounds and industries all united by a common passion: inspiring the
world to play. If your dream job is to work with cutting-edge technology on some of the most popular video game franchises in the world, including EA SPORTS FIFA or NHL, then you're in the right place. Level up your learning and career development with some of the most talented industry professionals in the gaming world. We’re a diverse, creative, and collaborative group of people united by our shared vision of excellence. If you have a passion for creative storytelling, knowledge of one or more programming languages, an understanding of animation or design techniques, detailed knowledge of gaming and gaming principles, super-attention to detail, or a background in quality control or assessment, then join us creating the future of gaming.

This is a unique opportunity to join the Player Engagement team responsible for curating the player journey across a wide range of EA Mobile’s most beloved franchises including FIFA, Madden, SimCity, Need for Speed, and Bejeweled.

Challenge the unexpected:
The role requires the candidate to work in a larger ad planning and deployment team dedicated to the creation, optimization, and reporting of digital advertising and cross promotion campaigns.

The internship will comprise of two areas.
1. Training and execution of in-game advertising, push notifications, and cross-promotion. As part of the program, a senior member of the team will coach you in a variety of areas ranging from designing and building campaigns to QA, and the interpretation of data to assess campaign performance.
2. An individual research assignment that you will prepare over the course of the internship. At the end of the internship, you will present your findings to the Player Engagement team.

What we seek:
• Student pursuing a diploma in Marketing/Communications except final years
• Humility, curiosity, enthusiasm, and initiative
• Fast learner and driven to action
• Proactive in contributing with ideas and improvements
• Passion for technology and marketing
• Detail oriented
• Analytical thinking
• Team player
• Strong command of English language
• Proficient Microsoft Word, Outlook, Excel and PowerPoint skills

Nice to have:
• A broad understanding of the mobile landscape is a plus
• Gaming aficionado

What you’ll be responsible for:
o In-game lifecycle marketing in a number of our mobile titles.
o Developing key insights into consumer experiences across various game titles
o Campaign execution and optimization (user acquisition and CRM)
o Reporting weekly campaign performance metrics
o Managing a marketing calendar to reflect key promotional activities across games
o A competitive analysis report to be presented to the Player Engagement team at the end of the internship.

We are offering:
o Probably the best summer experience of your life
o An opportunity to learn new and interesting things
o The possibility to learn more about our latest releases
o Flexible start-date and working hours