Trade Marketing Executive

MAIN TASKS & RESPONSIBILITIES:

• Build deep trade customer understanding from real life customer perspective, trade issues and trends - from owner, DSR and operator perspective, working closely with Sales and Channel Marketing. Share and develop this understanding throughout the sales organization to support solution selling approach;
• Analyse and propose optimal Trade product-basket for the trade partners, annual trade activation plans and trade budget;
• Analyse and propose the annual Trade Activation plan in line with Country Channel, Category and overall business priorities;
• Implement Activations and Promotions (AVPs - activity value propositions) that help the customer and maximise growth for both trade customer and UFS;
• Work with Channel Marketing to develop all UFS selling materials dedicated to trade partners, ensuring they closely mirror the UFS selling approach so they are practical, relevant and useable, incorporating & tailoring content from category mix and channel teams;
• Work with Channel Marketing in managing the external design house, event agency and supplier to ensure the smooth launch & implementation of trade activation plan and agreed free trade events (e.g. Roadshows)
• Drive free trade/TAR via digital by building and maintaining an accurate database and organizing demand –creation campaigns by use of digital tools (DM, internet campaigns, use of external databases (e.g. trade partners’ database, trade magazines sites) etc.)

• Previous experience in Customer/ Trade Marketing at a multinational company
• University Degree
• Good FMCG knowledge
• Excellent command of English
• Project Management experience
• Advanced MS Word/ Excel/ Power Point user
• HoReCa marketing understanding
• Finance awareness
• Analytical Thinking
• Preference coming from food related industry – preferably