Loyalty & CRM Specialist

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Employer: FLANCO
  • Marketing
  • Sales
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 22.05.2016
    Short company description

    Vrei să faci lucruri peste așteptări și să înveți ceva nou in fiecare zi? Ești comunicativ, optimist, dornic să te dezvolți profesional?


    · Must have a minimum of 3 years of experience in Marketing or Marketing Research · Bachelor’s degree in a related field required
    · Proven track record of program management of technology projects, strategy development, operations, and business planning
    · Proven track-record working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction
    · Strong analytical skills
    · Strong project management and communications skills
    · Ability to deal with ambiguity and change within a fast paced environment
    · Advanced level knowledge of Microsoft Excel and PowerPoint presentation creation
    · Experience in working with large data bases
    · Experience in working with segmentation


    Develop and implement the strategy to build the Mereu Flanco loyalty program
    · Design and manage communications strategy focused on attracting, developing and retaining customers
    · Run marketing analysis to gauge return and profitability of rewards efforts and establish metrics to measure program success
    · Understand and respond to the needs of current customers as well as develop plans to attract new customers
    · Drive sales through customer loyalty offerings
    · Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns.
    · Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product managers, IT, e-commerce and other marketing functions)
    · Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns, managing the program budgets with responsibility for the program P&Ls and marketing ROI
    · Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program
    · Establish and manage relationships with vendors, Partner Merchants and internal resources to coordinate delivery for effective programs and promotional campaigns that are consistent with branding and general product merchandising