Paid Media Specialist – AI Driven Performance Marketing

Short company description

HR Gold este o companie de resurse umane ce ofera servicii de recrutare si selectie personal.

Ne dorim sa fim un partener strategic pentru clientii nostri, sa selectam impreuna cei mai buni angajati pentru posturile disponbile. Vizam atat companii ce au un departament intern de recrutare, insa datorita volumului ridicat de posturi disponibile, externalizeaza o parte a recrutarii, cat si companiile ce nu au departament intern de recrutare.

Totodata oferim posibilitatea potentialilor candidati ce sunt in cautarea unui loc de munca sa isi gasesca jobul dorit, luand in calcul experienta anterioara pentru posturile ce solicita acest lucru si informatiile specifice sau ii directionam pe candidatii ce sunt la inceput de drum sa isi aleaga un parcurs al carierei.

Requirements

• Minimum five years of recent, hands-on experience directly implementing and optimizing paid media campaigns.
• Strong current operational knowledge of Google Ads, Meta Ads and LinkedIn Campaign Manager, including the ability and willingness to work directly within these platforms on a daily basis, while also exploring and using other relevant paid media platforms (e.g. Microsoft Ads, TikTok Ads and programmatic advertising platforms).
• Demonstrated experience using AI-powered tools or platform features in paid media, including areas such as:
o media planning and forecasting;
o campaign and bidding optimization;
o audience research and targeting;
o creative ideation, generation and testing;
o performance analysis and insight generation;
o automation of repetitive campaign management activities.
• Strong curiosity about AI and emerging technologies, with the ability and motivation to continuously explore, test and adopt new tools.
• An experimental mindset and the ability to define hypotheses, success metrics, learnings and next actions.
• Strong focus on results and the ability to translate campaign performance into leads, lead quality and measurable business impact.
• Strong analytical skills and the ability to clearly identify and explain the KPIs most relevant to campaign measurement and optimization.
• Experience with B2B campaigns, lead generation and full-funnel optimization.
• Experience using CRM and analytics data to improve paid media performance. Familiarity with HubSpot, Salesforce, GA4 or GTM is a plus.
• Experience managing budgets and campaigns across multiple countries or markets.
• Experience working with and managing media agencies.
• Strong collaboration skills and the ability to work effectively with marketing, sales, content and data teams.
• Strong presentation skills and proficiency in Excel and PowerPoint.
• Highly organized, detail-oriented and able to meet deadlines.
• Strong ownership and the ability to manage campaigns end-to-end.
• A proactive, energetic and adaptable approach, with motivation for continuous learning and innovation.
• Fluent in English.

Experience with AI is not expected to replace strong paid media expertise. We are looking for someone who can combine both, using AI critically and practically to make faster, better-informed decisions and improve measurable campaign performance.

Responsibilities

One of the market leaders in Employee Rewards and Benefits is hiring!
Join the great team of this competitive employer (Bucharest offices) and take the opportunity to work in a fulfilling and stable environment.

Role:

We are looking for a Paid Media Specialist to join our Regional Digital Marketing team and drive performance across 4 markets: Romania, Poland, Czech Republic and Bulgaria.
This is a senior-level, hands-on regional role focused on generating qualified leads and measurable business outcomes through paid media, continuous experimentation and AI-enabled ways of working.
The role requires direct, day-to-day involvement in campaign setup, execution, monitoring and optimization. You will personally work within advertising platforms and analytics tools, while also defining the wider direction and collaborating with internal teams and media agencies.
We are looking for someone who combines strong hands-on paid media expertise with a genuine interest in AI and emerging technologies. The successful candidate will actively use and explore AI-powered tools to improve media planning, creative testing, campaign optimization and performance analysis.

Responsibilities:

• Personally plan, build, launch, monitor and optimize campaigns across Google Ads, Meta and LinkedIn, maintaining hands-on control over campaign structures, targeting, audiences, creatives, keywords, bidding strategies and budgets.
• Combine strategic ownership with direct campaign execution. This is not a role limited to reporting, recommendations or agency coordination.
• Actively use AI-powered tools and platform capabilities to improve media planning, audience targeting, creative development and testing, bidding, optimization and performance analysis.
• Identify new AI use cases for paid media and translate them into practical experiments and measurable performance improvements.
• Explore and test emerging AI tools and assess their potential value for campaign performance, efficiency and decision-making.
• Manage and allocate budgets across markets, channels and campaigns to maximize ROI and business impact.
• Analyze performance across the full funnel, connecting media metrics with lead quality, pipeline progression and business outcomes.
• Select and apply the most relevant KPIs for each campaign objective, including CTR, CPC, conversion rate, CPL, CPA and ROAS.
• Design and run structured experiments across audiences, creatives, messaging, keywords, bidding strategies and landing pages.
• Develop remarketing and audience strategies to improve conversion rates.
• Work closely with content, marketing orchestration, sales and data teams to align campaigns with business priorities.
• Use CRM and analytics data to improve targeting, campaign optimization and lead quality.
• Collaborate with media agencies, challenge their recommendations and ensure strong performance and accountability.
• Monitor developments in AI, advertising platforms and measurement and translate relevant innovations into practical improvements.
• Present performance results, insights, experiments and recommendations clearly to both specialist and business stakeholders.

Other info

Benefits:
- Flexible hybrid working environment;
- The 13th salary;
- Meal, Gift & Holiday vouchers;
- Medical subscription & medical insurance;
- Life insurance;
- And many more.