COE LEAD - Customer Engagement & Premium Income Segment COE

COE Lead | Customer Engagement & Premium Income Segment

As a COE Lead, you will drive the engagement, retention and growth strategy for the Mass and Premium Income customer segments. You will lead a team of Product Managers and collaborate with local and international stakeholders to deliver strategic initiatives that improve customer loyalty, portfolio value and business performance.

• Lead the team responsible for customer engagement, retention and portfolio growth initiatives for Mass and Premium Income clients.

• Define and implement the Customer Engagement strategy for the assigned customer segments.

• Develop initiatives focused on customer value growth, digital adoption, cross-sell opportunities, financial education and customer loyalty.

• Coordinate Premium Income portfolio growth initiatives, including client acquisition, segment upgrades and attrition reduction.

• Design and manage retention strategies and customer attrition prevention programs.

• Act as local representative for the strategic Engagement domain and collaborate with RBI stakeholders to implement group-wide objectives.

• Coordinate cross-functional teams involved in delivering strategic initiatives and business objectives.

• Monitor business performance indicators, identify growth opportunities and recommend improvement actions.

• Prepare and present business reviews, performance updates and strategic recommendations to senior stakeholders.

• Opportunity to shape customer engagement and retention strategy for key Retail Banking segments.

• High visibility role with significant business impact.

• Collaboration with local and international stakeholders.

• Leadership exposure and participation in strategic initiatives.

• Dynamic and growth-oriented environment.

Benefits

• Collaborative and supportive working environment where ideas and initiatives are encouraged.

• Competitive compensation package aligned with market standards and your expertise.

• Annual leave starting at 23 days and increasing up to 27 days based on professional experience.

• 13th salary granted after the first year within the company.

• Annual performance bonus.

• Group life and accident insurance provided through Uniqa.

• Monthly flexible benefits package including meal vouchers and additional benefits.

• Personal development and career growth plan with dedicated learning time allocated each month.

• Pillar III Private Pension contribution through Raiffeisen Leasing.

• Private medical insurance.

• Volunteering opportunities and community engagement initiatives.

• Team-building events and social activities.

• Testing tools for mobile apps (Android Studio etc.)

• University degree in Economics, Business Administration, Marketing or a related field, or equivalent relevant experience.

• Strong understanding of Retail Banking customers, customer lifecycle management and portfolio growth strategies.

• Experience in customer engagement, customer value management, product management, CRM, loyalty, retention or related business areas. Proven experience leading projects, initiatives or cross-functional teams.

• Ability to define and execute business strategies in a dynamic environment.

• Strong analytical thinking and data-driven decision-making capabilities.

• Excellent stakeholder management, influencing and communication skills.

• Strong presentation skills in both Romanian and English.

• Strategic Thinking

• Customer Centricity

• Leadership & Team Coordination

• Stakeholder Management

• Business Acumen

• Portfolio Management

• Results Orientation

• Influence & Persuasion

• Commercial Mindset

• Decision Making

• Collaboration & Networking

• Retail Banking

• Customer Engagement

• Customer Experience (CX)

• CRM & Loyalty

• Product Management

• Portfolio Management

• Business Development

• Growth Strategy

• Customer Value Management

Digital Strategy

Sales

Retail Setting

People Management

Colaborare, Responsibilitate, Invatare, Proactivitate, Diversitate

Tichete de masa, Al 13-lea salariu, Munca de acasa, Pensie privata, Asigurare de sanatate, Zile de concediu suplimentare (mai mult de 21 de zile), Program de lucru flexibil, Well-being programs, Teambuilding, Programe de formare, Bonus anual de performanta