Brand Manager - FMCG

Scurta descriere a companiei

Randstad este lider global în recrutare și gestionare de personal. Încă din 2016, suntem prezenți pe piața din România, în București și în Slatina. Având un număr de peste 130 de consultanți, peste 300 de clienți activi și minim 3000 de angajări pe an, contribuim la evoluția pieței muncii din România și ne apropiem de obiectivul nostru global de a impacta pozitiv viața profesională a oamenilor care au nevoie de un loc de muncă până în 2030.

Cerinte

We are looking for a marketing professional who understands that a brand grows not just through beautiful campaigns, but through solid numbers, strong relationships with sales teams, and a clear vision of the entire business flow. If you thrive on autonomy, enjoy building strategies from scratch—even with limited budgets—and want to be the "engine" connecting external partners with the local team, we want you on our team.
Who are we looking for?

You should be a flexible and adaptable partner—not a transactional one—who can pivot within a dynamic market.
You must understand the numbers, possess strong analytical skills for Nielsen or INSSE reports, and know how to substantiate a marketing budget.
Advanced English skills are essential for daily reporting to external suppliers, and a Category B driving license is required for market visits.
While minimum three years of FMCG experience is preferred, we are open to candidates outside this range if they demonstrate the right attitude and growth potential.

Responsabilitati

What will you do?

In this role, you will manage a "business within a business" by overseeing the full marketing mix for a portfolio focused on sweets, handling everything from pricing and positioning to shelf launch.
You will act as the bridge, translating the strategies of international partners in France, Italy, the USA, and beyond for the Romanian market, ensuring they meet the needs of internal sales teams across Horeca, traditional trade, and modern trade channels.
Your focus will be both strategic and commercial, looking beyond reach to analyze sell-in and sell-out performance while managing the import and purchasing aspects to maintain a full picture of profitability.
You will be responsible for making things happen by implementing communication campaigns across ATL, BTL, and social media, while remaining present in the field to monitor how products perform in stores.
Additionally, you will support sales by creating contests and incentive programs and proposing new products relevant to the local market.

Beneficii

• Abonament medical
• Asigurare medicala
• Masina de serviciu
• Tichete de masa