Paid Media Specialist – Performance Marketing

Short company description

HR Gold este o companie de resurse umane ce ofera servicii de recrutare si selectie personal.

Ne dorim sa fim un partener strategic pentru clientii nostri, sa selectam impreuna cei mai buni angajati pentru posturile disponbile. Vizam atat companii ce au un departament intern de recrutare, insa datorita volumului ridicat de posturi disponibile, externalizeaza o parte a recrutarii, cat si companiile ce nu au departament intern de recrutare.

Totodata oferim posibilitatea potentialilor candidati ce sunt in cautarea unui loc de munca sa isi gasesca jobul dorit, luand in calcul experienta anterioara pentru posturile ce solicita acest lucru si informatiile specifice sau ii directionam pe candidatii ce sunt la inceput de drum sa isi aleaga un parcurs al carierei.

Requirements

Minimum 5 years experience in paid media or performance marketing;
Strong focus on results and ability to translate campaigns into leads and business impact;
Strong hands-on experience with Google Ads, Meta and LinkedIn Ads; curious mind: open to use and explore other channels as well;
Strong analytical skills and experience working with KPIs such as CTR, CPC, CR, CPA, ROAS, CPL;
Strong presentation skills and experience in Excel and Powerpoint;
Experience with tools like HubSpot, Salesforce, GA4 or GTM is a plus and optimizing campaigns via CRM integration;
Experience with B2B campaigns and lead generation;
Strong experience working with media agencies;
Very organized, attention to details and able to focus on the deadlines is a must;
Ownership mindset and ability to manage campaigns end-to-end;
Fluent in English.

Responsibilities

One of the market leaders in Employee Rewards and Benefits is hiring!
Join the great team of this competitive employer (Bucharest offices) and take the opportunity to work in a fulfilling and stable environment.

Role:

We are looking for a Paid Media Specialist to join our Regional Digital Marketing team and drive performance across 4 markets: Romania, Poland, Czech Republic and Bulgaria.

This is a senior-level role with regional ownership, focused on driving lead generation and measurable business outcomes through performance marketing.

You will work in a multi-country setup, with strong collaboration across marketing, sales and data teams, and have a direct impact on campaign performance and growth.

Responsibilities:

Own and execute paid media campaigns across multiple countries, with clear accountability for performance and results;
Plan, launch and optimize campaigns across Google Ads, Meta and LinkedIn;
Manage and allocate budgets across markets and channels to maximize ROI;
Analyze performance and identify optimization opportunities across targeting, creatives, bidding and funnel;
Develop and implement remarketing and audience strategies to improve conversion rates;
Work closely with content, marketing orchestration and sales teams to align campaigns with business priorities;
Continuously test and improve campaigns to drive better results.

Other info

Flexible hybrid working environment;
The 13th salary;
Meal, Gift & Holiday vouchers;
Medical subscription & medical insurance;
Life insurance;
And many more.