Group Sales Director – Romania and Hungary

Scurta descriere a companiei

ABC Human Capital este urmarea fireasca a experientei castigate de fondatorul companiei, in acest domeniu vast, complex, provocator, in continua miscare si schimbare al resurselor umane.
Anul 2005 a reprezentat momentul concretizarii unui ideal: fondarea unei agentii de recrutare si executive search ce pune la dispozitia clientilor sai atat consultanta in recrutare si headhunting, precum si intreaga gama de servicii aferente capitalului uman.
Adaptam cu succes noile tendinte din domeniul Resurselor Umane si utilizam creativ oportunitatile pe care le ofera mediul economic pentru atingerea target-urilor comerciale si de comunicare ale partenerilor nostri.
Activitatea noastra se traduce in solutii inteligente bazate pe baze de date complete si complexe, aplicatii web, portaluri de informare si socializare, baterii de teste concepute si implementate impreuna cu fiecare dintre parteneri, campanii de marketing online si headhunting.

Cerinte

Role Overview

We are seeking a visionary Group Sales Director to elaborate and to lead the commercial strategy across a multi-brand group. Our presence includes retail, HoReCa, events, franchising, and private label production. The role will drive growth across Romania, Hungary, and international markets, while honoring our commitment to quality, sustainability, and cultural heritage.

Qualifications & Experience

Bachelor’s or Master’s in Business, Marketing, or related field
Minimum 10 years in sales leadership, including franchise, B2B, and international partnerships
Experience managing private label production and multinational distribution networks
English; Romanian and Hungarian knowledge, conversational level is a strong advantage
Deep understanding of premium FMCG, HoReCa, and culturally rooted branding

Responsabilitati

Key Responsibilities

Strategic Sales & Market Leadership

Develop and execute a cross-country sales strategy across direct, franchised and partner-led channels
Lead commercial expansion in Romania and Hungary, with a focus on premium, health-conscious consumers
Plan, prepare and implement of import products launch on the Romanian market from the company groups international portfolio
Ensures the collection of receivables


Franchise & Channel Development

Oversee the franchise network strategy, including recruitment, onboarding, and performance support
Ensure brand consistency and commercial alignment across all franchise and partner locations
Collaborate with the HoReCa, Franchise & Events Business Development Manager to grow experiential and hospitality channels
Multinational & Private Label Partnerships

Manage and expand relationships with multinational retail and distribution partners
Lead private label sales strategy, including contract negotiation and client servicing
Ensure quality, confidentiality, and delivery excellence for all B2B clients
Team Leadership & Structure

Directly manage a cross-functional team including:
Regional Sales Director – Romania
National Sales Director – Romania
Tradition Trade Manager – Hungary
Key Account Manager – Hungary
HoReCa, Franchise & Events Business Development Manager
Foster a culture of collaboration, performance, and cultural pride
Strongly cooperate with production-, marketing- and finance managers
Implement training, coaching, and performance management programs
Brand Positioning & Market Intelligence

Monitor consumer trends in craft, wellness, and premium FMCG segments
Collaborate with marketing to ensure authentic storytelling around the heritage and product quality
Use data to optimize pricing, promotions, and product mix across channels

Alte informatii

What We Offer

A strategic leadership role in a fast-growing, values-driven group
Business car, phone and laptop
Competitive salary, performance-based bonuses, and international exposure