Brand Manager

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With an experience of over 28 years, E-INFRA Group comprises 5 Romanian companies, active in the field of energy, constructions, and telecommunications infrastructure.

E-INFRA holding includes: Electrogrup, EPC contractor for complex projects in critical infrastructure for energy and renewable energy, construction and telecom projects, Nova Power and Gas active in energy production, energy and gas supply, natural gas distribution and energy and gas trading, Netcity Telecom, a company that develops and operates the metropolitan fiber optic infrastructure in Bucharest, Direct One, the operator of the largest neutral long distance fiber optic network with national coverage, maintenance services and telecom projects and WESEE, offering full installation and maintenance services for wind parks.

The main goal of the E-INFRA Group is to enhance the quality of life for individuals by providing modern cutting-edge infrastructure that supports a better future.

Cerinte

We are hiring a Brand Manager to join our marketing team. This is a senior, high-impact role focused on driving integrated campaigns, accelerating customer acquisition and strengthening brand performance across multiple business lines.

Requirements:
Bachelor’s degree in Marketing, Business or related field;
Strong communication and stakeholder management skills;
Ability to thrive in a fast-paced environment;

Responsabilitati

Some of the most important activities (not limited to):
- Integrated Marketing & Campaign Execution
- Lead end-to-end delivery of integrated campaigns (digital, offline, events), aligned with commercial priorities and market dynamics;
- Coordinate digital media agencies and internal teams to ensure consistent execution across channels;
- Define communication strategies for launches, activations and tactical commercial initiatives;
- Ensure strong visibility and execution standards within approved budgets;

Growth & Demand Generation
- Contribute to acquisition strategy through performance-driven campaign planning and delivery;
- Work closely with digital media agencies and internal stakeholders to optimize funnel performance and campaign execution;
- Translate commercial priorities into actionable marketing programs;
- Drive qualified lead generation through creative strategy, media coordination and execution;

Brand Management & Positioning
- Ensure consistent brand communication across all touchpoints;
- Contribute to positioning development across Group companies;
- Coordinate messaging alignment between brand communication and commercial priorities;

Agencies, Stakeholders & Execution Governance
- Manage digital media, creative and production agencies across campaigns and projects;
- Drive alignment across key stakeholders on campaign priorities, messaging and execution plans;
- Coordinate internal teams to ensure consistent and efficient delivery;

Performance Monitoring & Optimization
- Monitor campaign performance and extract actionable insights;
- Evaluate results against KPIs and recommend optimizations;
- Track competitive landscape and market dynamics;

What we are looking for:
Experience
- 5–8+ years in marketing roles (brand, digital, performance or integrated campaigns);
- Proven experience delivering multi-channel campaigns end-to-end;
- Strong exposure to digital marketing and performance-driven environments;
- Experience working with agencies and managing campaign budgets;

Capabilities
We are looking for marketers who combine strategy with execution:
- Strong integrated marketing thinking;
- Solid digital and performance understanding (not execution-heavy);
- Commercial mindset and results orientation;
- Structured execution and ownership mindset;
- Analytical thinking and optimization focus;

Alte informatii

E-INFRA is one of the most powerful Romanian groups, with over 28 years of activity. Through its companies — Electrogrup, Nova Power & Gas, Direct One, Netcity and WESEE — the Group operates across energy, telecommunications and civil infrastructure, covering the full value chain from infrastructure to services.