Marketing Director Romania and Hungary

Scurta descriere a companiei

ABC Human Capital este urmarea fireasca a experientei castigate de fondatorul companiei, in acest domeniu vast, complex, provocator, in continua miscare si schimbare al resurselor umane.
Anul 2005 a reprezentat momentul concretizarii unui ideal: fondarea unei agentii de recrutare si executive search ce pune la dispozitia clientilor sai atat consultanta in recrutare si headhunting, precum si intreaga gama de servicii aferente capitalului uman.
Adaptam cu succes noile tendinte din domeniul Resurselor Umane si utilizam creativ oportunitatile pe care le ofera mediul economic pentru atingerea target-urilor comerciale si de comunicare ale partenerilor nostri.
Activitatea noastra se traduce in solutii inteligente bazate pe baze de date complete si complexe, aplicatii web, portaluri de informare si socializare, baterii de teste concepute si implementate impreuna cu fiecare dintre parteneri, campanii de marketing online si headhunting.

Cerinte

Qualifications & Experience

Bachelor’s or Master’s in Business, Marketing, or related field
Minimum 10 years in marketing leadership, including franchise, B2B, and international partnerships
Experience managing private label production and multinational distribution networks
English; Romanian and Hungarian knowledge, conversational level is a strong advantage
Deep understanding of premium FMCG, HoReCa, and culturally rooted branding.

Responsabilitati

Key Responsibilities:

Marketing Strategy & Planning
Develop and implement a comprehensive FMCG marketing strategy for all brands under the Group.
Align marketing plans with business objectives, product launch schedules, and sales targets.
Ensure integrated above-the-line (ATL) and below-the-line (BTL) campaigns.
Brand Development & Positioning
Define and strengthen the brand architecture for the brands, and other product lines.
Oversee visual identity and brand guidelines, ensuring consistent application across all channels.
Drive storytelling and brand heritage communication to increase consumer loyalty.
Trade Marketing & Sales Support
Develop and manage trade marketing programs to support in-store presence and sales activation.
Collaborate with sales teams to optimize POS materials, merchandising standards, and promotional activities.
Monitor ROI of trade marketing initiatives.
Digital & Consumer Engagement
Oversee digital marketing, including social media, online advertising, influencer collaborations, and brand websites.
Implement consumer insights programs to track market trends and customer preferences.
Drive engagement through events, sponsorships, and experiential marketing.
Team Building & Department Structuring
Design and build a marketing department from scratch, defining key roles and responsibilities.
Recruit, train, and mentor marketing professionals across different specializations.
Establish workflows, reporting lines, and performance KPIs.
Budget Management
Prepare and manage the annual marketing budget.
Optimize spending to achieve maximum impact and ROI.
Negotiate with suppliers, agencies, and media partners.
Key Deliverables (First 12 Months)

Approved marketing strategy and budget for the group.
Fully staffed marketing team with clear roles.
Established brand guidelines and consistency across all channels.
Implementation of trade marketing standards in all retail points.
First integrated brand campaigns executed and measured.

Alte informatii

Reporting to: Group CEO

Supervises: Marketing Managers / Trade Marketing Specialists / Brand Managers / Creative & Digital Team (to be built)

Mission of the Role:

To lead and professionalize all marketing activities across the Group, encompassing FMCG marketing, brand development, and trade marketing. The Director will design and implement the group’s marketing strategy, establish a structured, high-performing marketing department, and ensure strong market presence for all group brands.