Marketing Specialist

PPC Blue Romania

PPC Blue Romania SRL / Directia Generala

Bucharest

Unlimited period

#YourCareer starts with doing what you like

We are always looking for talented and motivated colleagues to join our team and together, contribute to the creation of a sustainable future, based on inclusion, empathy, respect and equal opportunities.

The Marketing Specialist for electric mobility will play a key role in executing marketing initiatives, analyzing market trends, and supporting product and customer-focused strategies to enhance the company's presence in the electric mobility Romanian landscape.

Together with us, you have the chance to grow everyday, contributing to energy transition, being responsible of:

. Market Research & Analysis:

o Conduct research to analyze market trends, customer behavior, and competitor activities to support marketing campaigns.

o Gather and organize data to inform decisions related to market penetration and customer engagement strategies.

. Marketing Campaigns Execution & Analytics:

o Collaborate with sales and communication teams to develop and implement marketing campaigns across various channels.

o Collaborate with support departments (legal, DPO) to develop campain regulaments

o Monitor campaign performance using analytics tools and prepare reports on campaign effectiveness and ROI.

. Customer Happiness and Engagement Support:

o Assist in crafting customer segmentation strategies to improve customer satisfaction and retention.

o Assist in crafting customer retention programs, including loyalty and reward initiatives.

o Monitor customer feedback, collaborating with customer service to resolve issues and capitalize on opportunities to enhance customer happiness.

. Product Marketing Support:

o Support the development of brand and product marketing materials, such as brochures, presentations, and other collateral materials.

o Contribute to product launch activities and assist in positioning efforts to differentiate offerings in the market.

o Assist in updating pricing structures based on market changes or regulatory updates.

. Event Participation & Support:

o Collaborate with the communication department to organize and support marketing activities at events, ensuring the company's presence aligns with brand standards.

o Assist in the preparation of marketing materials and logistics for events and actively participate to ensure a smooth execution.

. Website Management:

o Ensure the company website is up to date by reviewing content regularly and requesting updates when new products are launched or information changes.

o Collaborate with external or internal teams to implement necessary updates or improvements.

. Mobile Application Support:

o Translate content between Romanian and English (and vice versa) to ensure accurate and timely updates for the mobile application.

o Test new implementations and features in the mobile app to ensure functionality and user experience standards are met.

o Monitor and regularly test the app to identify and report any issues or areas for improvement.

. Administrative Tasks:

o Prepare reports and presentations for internal and external stakeholders.

o Maintain updated documentation and assist in the implementation of marketing procedures and tools.