Coffeee AFH Sales Manager - West

Coca-Cola HBC Romania is the leader of the non-alcoholic beverage companies in Romania, top exporter, top employer and most sustainable company as externally recognized for 8 years in a row. Our company employs around 1500 people and serves 8.4 million people with a unique portfolio of quality brands. 

If you're ready to discover and Open Up Your Potential, as part of a cohesive restless team that always wants to raise the bar and lead, join us at Coca-Cola HBC. 

We Play to Grow and Win, Do you? 

Role Purpose: 

Lead and implement the coffee business strategy within the Away-from-Home DSD channel at a regional level, ensuring growth in volume, revenue, and profitability through effective planning, team leadership, and distributor management. 

Key Responsibilities: 

• Develop and implement the regional coffee business strategy for the Away-from-Home channel, ensuring alignment with overall company objectives. 
• Lead Business Planning (BP AFH plan) and Route-to-Market (RTM) strategies to maximize market penetration and profitability. 
• Manage distributor relationships, negotiate contracts, and ensure compliance with company standards. 
• Drive sales performance by setting clear targets and monitoring progress against KPIs for volume, revenue, and profitability. 
• Lead and coach teams (Coffee Ambassadors and Third-Party partners) to deliver exceptional execution and customer engagement. 
• Analyze market trends and competitor activities to identify growth opportunities and adjust strategies accordingly. 
• Ensure operational excellence in execution of promotional campaigns, merchandising, and customer activation programs. 
• Manage budgets for DME (Direct Marketing Expenses) and CAPEX, ensuring cost efficiency and ROI. 

Essential Criteria: 

• Bachelor's degree in business, Marketing, or related field (Master's preferred). 
• 5+ years of experience in sales or business development, ideally in coffee or beverages. 
• Strong knowledge of RTM strategies and distributor management. 
• Proven leadership skills with the ability to inspire and develop teams. 
• Ability to analyze market trends and translate insights into actionable plans. 
• Strong problem-solving and decision-making capabilities. 
• Results-oriented mindset. 
• Ability to thrive in a fast-paced, dynamic environment. 
• High level of adaptability and resilience. 

Diversity, Equity & Inclusion: 

At Coca-Cola HBC, we benefit greatly from the skills, experience and dedication of the diverse people who work with us. We expressly welcome applications from people with disabilities, different genders, ages, different sexual identities and with different ethnic backgrounds. We take a leading role in the area of corporate social responsibility and, with our corporate culture and our diversity & inclusion network, create "come as you are", a working environment that offers the space for diversity and equal opportunities - in the application process and throughout the entire employment relationship. 

Sustainability: 

Our sustainability strategy has been endorsed at the highest level in our business and is embedded into all our operations. 

Our sustainability strategy focuses on seven major areas: climate, packaging, water, ingredients, nutrition, people and communities, and biodiversity. It is underpinned by a set of external commitments known as Mission 2025, further amplified by commitments to achieve a Net Zero carbon footprint by 2040 and net positive biodiversity by 2040. 

In 2024, we continued to build our capabilities, collaborate and learn from our experience to build a strong and resilient business that is opening up a more sustainable future. 

We are proud to remain global industry leaders in sustainability this year, with leading scores and rankings in ten of the most-recognized ESG ratings. We were ranked as the world's most sustainable beverage company in the Dow Jones Best-in-Class Indices for the eighth time. We believe our success comes from continuously evolving our business model to deliver growth and taking a strategic approach to sustainability. This approach allows us to both grow and make our business more resilient. 

Only eligible candidates will be contacted, in a maximum of 2 weeks. All information will be treated as strictly confidential.