Seller Marketing Director

We're always looking for the ones truly passionate about their work. If you are amongst them, you can rest assured there is a place for you in eMAG. We've grown very fast and are determined to keep doing so. What brought us here is our desire for continuous evolution and practical results.  

More than 6000 colleagues are part of eMAG Teams. We strongly believe in people's development and therefore every year we invest more and more energy and resources to remain an organization that is constantly learning. We want to ensure that you'll have the most talented colleagues and the proper environment to grow and achieve great results, to become what you desire on a personal and professional level. Join us, grow faster!  

Own the end-to-end marketing strategy that attracts, converts, and nurtures professional sellers--both in the platform's home markets Romania, Bulgaria, Hungary, and from expansion corridors across the EU and Asia. The Seller Marketing Director builds the marketplace's reputation among merchants, continually feeds high-quality leads to "hunting" (acquisition) teams, and drives engagement and loyalty of existing sellers through compelling programs and communications.

What you'll have to do:

Key Responsibilities:

Seller Lead Generation ("Hunting Fuel")

• Annual/quarterly lead-gen plan by country & category
• Demand-gen mix (paid search, social, programmatic, affiliate, marketplaces, channel partners) optimised for Qualified Seller Leads (QSL) and Cost-per-Seller Lead (CPSL)

Marketplace Brand & Reputation

• Define seller value proposition and proof points (fees, logistics, traffic, support)
• PR, advertorial, thought-leadership, testimonials, case studies
• Track Seller Brand Awareness & Consideration via panel or CRM surveys

Seller Program Communication

• Launch calendars for promos, subsidy schemes, cross-border programs
• Lifecycle nudges (onboarding -> ramp-up -> growth -> re-activation) via email, WhatsApp, in-app, webinars

Events & Partnerships

• Flagship Seller Summit, trade-show booths, roadshows, live streams
• Co-marketing with logistics, payments, SaaS, chambers of commerce

Content & Enablement

• Playbooks, video tutorials, certification courses
• Knowledge base & community forums

Analytics & MarTech

• Own seller-funnel dashboards (MQL -> SQL -> Activated -> GMV ramp-up)
• Segment sellers by size, maturity, category

Team Leadership

• Hire, coach, and mentor channel owners and regional marketing managers

What makes you a good fit: 

Experience

• 10+ years B2B or marketplace marketing; 5+ years at senior/lead level
• Proven cross-border lead-gen in Europe and/or Asia; familiarity with Amazon, Allegro, AliExpress, Lazada, Flipkart, etc.
• Mastery of performance marketing, marketing automation/CRM (HubSpot, Salesforce, Braze), and event marketing
• Demonstrated brand-building for a two-sided platform or SaaS product
• Bachelor's (min.) in Marketing, Business, Communications; MBA a plus
• Fluent English; additional EU or Asian language(s) an advantage

Capabilities & Skills

• Strategic thinker who balances long-term brand equity with week-to-week lead targets
• Data-driven & ROI-focused; comfortable with SQL/BI dashboards
• Storyteller able to translate platform features into merchant value
• Cross-cultural communicator experienced in remote, multicultural teams
• Builder-leader: scales teams, processes, and MarTech stacks from scratch
• Agility: thrives in scale-up pace, iterates on experiments, learns fast

What we've prepared for you:

• Medical subscription: Medicover, MedLife or Regina Maria.
• A flexible budget that you can invest in yourself as you wish: meal tickets, holiday tickets, cultural vouchers, private pension, foreign language classes, eMAG, Fashion Days, Therme & Genius, membership to different gyms or even professional development classes.
• Different discounts from our partners: banking, mobile, dental medicine or wellness.
• Access to the Bookster library and free credits on the Hilio psycho-emotional health platform.
• An accelerated learning environment, with access to over 100.000 curated online resources and platforms, learning academies and development programs.
• New headquarters, where sleek design, natural light, and versatile spaces create an energizing and comfortable environment for hybrid work.

#executive

Curious to find out more about the next step in your career? Apply now and if your experience is relevant for the role you wish, we will give you a call for more details! Also, here you can find our confidentiality policy if you want to consult it.