Brand Manager

Short company description

La nivel global, JTI este unul dintre cei mai mari producători mondiali de produse din tutun și produse pentru vapat, cu operațiuni în peste 130 de țări. Cu sediul la Geneva, Elveția, JTI are peste 46.000 de angajați, fiind membră a grupului Japan Tobacco.

În România, JTI și-a început activitatea în România în 1993 (ca R.J. Reynolds), și a fost una dintre primele companii multinaționale care a investit pe plan local. De atunci, am continuat să investim în oameni, în mărci și în fabrica din București, recunoscută în grupul JTI pentru eficiență și excelența în execuție. Circa 70% din producția fabricii merge la export.

Requirements

Bachelor’s degree in Economics, preferably Marketing
Minimum 4 years of experience in Marketing / Consumer / Trade Marketing within FMCG
Fluency in English; advanced user of MS Office applications

Responsibilities

Support the Brand team in developing the brand portfolio and positioning strategies
Contribute to the development of the full marketing mix (product, price, communication and promotion, distribution) to meet brand needs and strengthen brand equity
Implement marketing initiatives defined in the brand strategy across points of sale, digital channels, and other touchpoints (e.g., events), in line with brand guidelines and objectives
Coordinate the development of commercial activities to ensure strong in-market execution
Plan and develop the appropriate mix of digital consumer programs to maximize brand potential
Ensure initiative effectiveness, analyze performance, provide well-founded recommendations on adapting and optimizing the elements of the marketing mix, and continuously reinforce consumer perspectives in decision-making
Support brand performance monitoring by preparing market data analyses, reports, charts, presentations, and action proposals for improvement
Coordinate the brand budget and related financial exercises with responsibility for planning financial resources for brand marketing activities
Manage external vendors and collaborate with internal and external partners to develop effective marketing initiatives ensuring alignment with communication strategy, creative standards, and market requirement

Other info

What to expect:

Positive team culture and an environment where your ideas are valued
Over 200 professional training opportunities to help you grow
Hybrid work model: 50% from home, 50% in the office
Flexible hours that fit your lifestyle
Extra vacation days
Easy commute: office conveniently located near the subway
Be part of a global, people-first company recognized as a Top Employer in Romania for 12 years in a row. You will have access to a wide variety of benefits, including an annual bonus, reliable medical and life insurance, meal tickets (plus delicious food at our on-site restaurant), an employee assistance program (free psychological, financial, and legal counseling), an optional private pension plan, flexible benefits... and plenty more perks you’ll love!

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.