Senior Insights Specialist

Scurta descriere a companiei

With Milka and Poiana, Belvita and Oreo biscuits and other well-known brands, Mondelez Romania, part of Mondelez International, constantly creates delicious moments of joy for all Romanian consumers.
With us you will have the opportunity to:
- Be part of a great company and team that offers the best environment for development, where you can shape and advance your career as far as your talent and will to succeed takes you;
- Enjoy being part of a team where you can develop and build your career, while learning from and together with your manager and colleagues;
- Take pride in working for the market leader, with famous brands that “create delicious moments of joy” for millions of consumers;
- Take responsibility for your own career, team, business and community.

Cerinte

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Shopper missions by channel, fixture interaction and barriers to purchase by format/cluster and drivers of purchase in the store;
- Customer and category analysis;
- Synthesizing multiple data points into a holistic position;
- Organizing and prioritizing;
- Problem solving and finding new and innovative solutions;
- Working in a fast-moving consumer goods or consumer packaged goods environment a distinct advantage;
- Customer and category knowledge a distinct advantage.

Responsabilitati

You will:

- Work with customer teams to track progress towards revenue KPIs;
- Complete promotional post evaluations in partnership with Finance and Marketing;
- Attend customer forecast surgeries to understand customer dynamics and identify opportunities and risks to the plan;
- Approve promotional activity in line with guidelines with regular reviews of promotional spend;

Category Strategy Execution:
- Translate category strategies into customer strategies to support the sales teams;
- Identify category growth opportunities across customers and channels;
- Work closely with the Country CP Lead, key account managers (KAMs), and marketing teams to ensure category plans are aligned with business objectives;
- Support the development of Joint Business Plans (JBPs) for key retailers;
- Support the development of the category promotional plan across customers;
- Provide data driven recommendations to support commercial discussions and negotiations.

Perfect Store:
- Ensure optimal product assortment and placement to maximize shelf efficiency and shopper engagement;
- Support the execution of planograms and merchandising guidelines aligned with category strategies;
- Provide recommendations for NPDs and portfolio reviews;
- Provide the strategy, continuous tracking and optimization of all PS KPIs.

Performance Tracking & Analysis:
- Monitor category sales performance, market share, and PS KPIs;
- Utilize shopper insights and market data (e.g., Nielsen, IGD, internal data) to provide actionable recommendations;
- Identify and address gaps between forecasted and actual category performance.