Brand Manager

Scurta descriere a companiei

...enthusiastic and outstanding! ... helpful and present! ...young and smart!... ah, almost forgot:
also good-looking!...

This is in a nutshell the Lugera team in Romania.

A bunch of dedicated, happy people ready to face in a natural, positive and friendly fashion all your challenges... a bunch of people at the service of people, unconditionally!

We started with hope in our souls and a smile on our faces when many others were there, way ahead of us.
We managed to make our voice heard out loud and the warmth of our hearts touched each and every recruitment we accomplished... why? ...because we are caring people, driven by the power of
“WE CAN DO IT!”

And you know what? We continue this way! And Lugera Republic is whatever republic should be: smiles on every face, glamour on every "street", laughter and success in every "building"!

Everyone who applies for a Lugera job is officially a citizen of our republic!

Cerinte

+3 years of experience in a similar role (brand management, marketing, or digital marketing), preferably in FMCG industry;
Bachelor's degree in Marketing, Communication, or a related field;
Fluency in English;
Proficiency in Microsoft Office Suite;
Strong analytical skills with the ability to interpret data and make data-driven decisions;
Expertise in planning and executing successful marketing events;
Knowledge of digital marketing strategies and tools.

PR/025003

Responsabilitati

Contribute to the development of brand strategies and plans in alignment with overall business objectives;
Contribute to the market research process to identify consumer insights, market trends, and competitor analysis;
Collaborate with media and creative agencies to plan and implement communication campaigns, including advertising, promotions, and digital marketing initiatives;
Manage all social media activities to ensure consistent brand messaging and create engaging content to increase brand visibility and drive consumer engagement;
Plan and coordinate brand events, such as product launches, tastings, and community initiatives;
Develop and implement digital marketing strategies and data collection campaigns;
Support the development and implementation of brand communication materials across various channels;
Collaborate with cross-functional teams to manage product launches, portfolio optimization, and ensure seamless implementation of marketing plans;
Monitor and analyze brand performance metrics, providing recommendations for improvements;
Plan, monitor and manage marketing budgets, ensuring effective allocation of resources and timelines for brand projects and campaigns;
Maintain a deep understanding of the dairy industry and stay up-to-date with market trends.

Alte informatii

For our client, a company specializing in producing and distributing a variety of dairy products, we are looking for a Brand Manager.