Digital Marketing Specialist

Short company description

We’re AD/01, part of Ahold Delhaize, an innovation hub serving 9 countries and catering to more than 10 million shoppers daily.

As big fans of innovation, we like technology where we can see it, on our plates. Our mission is to help people live better lives, enhancing their daily food and shopping experiences. Moreover, we aim to revolutionize the food retail industry through cutting-edge technology, we want to solve real challenges, whether it's refining the supply chain management, improving digital customer interactions, or creating seamless customer journeys from order to delivery.

We are the studio that builds the future of food retail.

Requirements

We think you’ll be best geared for success if you can meet the following requirements:
• Have a Bachelor’s or Master's Degree, preferably in marketing or a related field.
• Have between 5 and 10 years of experience working in large corporate and global organizations, preferably within retail.
• You have a growth mindset, are constantly looking for opportunities to improve what we do and how we do it.
• Have experience in a similar role, managing the Google Marketing Platform, being responsible for the selection, deployment, updates, contracts and partner management, with hands-on experience working directly with the Google Marketing Platform.
• Preferably have additional experience working as a digital analyst or digital marketer.
• Are Google Analytics and/or Google Marketing Platform certified or willing to obtain certification.
• Have a good understanding of the marketing technology ecosystem.
• Have extensive experience in stakeholder management, including managing both vendors and internal stakeholders.
• Are able to work cross-functionally and internationally.
• Have motivation to share expertise and thrive to be a subject matter expert.
• Have project management skills and a structured approach to handling challenges.

It goes without saying that so-called ‘soft skills’ are just as important as their ‘hard’ cousins. We highly value:
• Outspoken communication skills and a proactive approach.
• Enthusiasm and a great sense of responsibility will take you far.
• Team player; involves others, shares knowledge and seeks opportunities for cross functional working and collaboration.
• Adaptable to situations and different/multicultural environments
• Excellent command of the English language both written & spoken

Responsibilities

We aim to make Ahold Delhaize the best omnichannel food retail company in our markets. This means we are setting up and will be rolling out new technologies to provide customer services and channels to communicate to our customers. This is a journey, we test and experiment, we innovate and push boundaries.
As Digital Marketing Specialist you will be at the forefront of this transition. Your goal: Enable our local brands in Europe to maximize the usage and value of digital marketing technologies.

You’ll be joining our AD/01 team, reporting to the Manager Growth. You’ll work closely with the different brand teams throughout Europe. By shaping, sharing, and scaling the best digital strategies, solutions, and support across all our brands, we accelerate omnichannel success for the entire organization. The small changes designed by our digital department multiply exponentially to benefit our brands' customers and our businesses.
Collaboration is key in your role, as you partner with digital channel owners, media specialists and analytics teams across our brands and internal teams. Together, you ensure that the Google Marketing Platform is being used effectively and is creating value for our customers and our company. You will spearhead innovation and experimentation in the domain, being the linking pin between marketing and technology teams. You collaborate with Google’s account teams, brands, legal experts, IT teams, and other stakeholders to ensure the timely renewal and execution of contracts. You also play a crucial role in overseeing the financial aspects of the Google Marketing Platform products, such as budgeting, forecasting, and cost optimization, to drive efficient resource allocation and maximize return on investment.

Key responsibilities of your role.
• Act as Subject Matter Expert for the Google Marketing Platform and Google Ad Manager, being used across 100+ websites and apps.
• Assess and deploy new features across Google Marketing Platform products.
• Identify opportunities to create more value out of the technology and pilot, experiment and train the different channel owners, media specialists and analytics teams across our brands and internal teams.
• Lead Google Marketing Platform partner management activities, contract renewals and financials.
• Drive Google Marketing Platform governance and Identity & Access Management activities.

What’s in it for you?
We ask a lot. (We’re looking for the best, after all). But we offer a lot, too.
So, what do we have in store for you? We offer flexible hours and a hybrid working model, allowing you to work both from home and at the office. We provide competitive benefits to support health, well-being and your professional growth. This includes: a significant budget on benefit platform and a yearly bonus. At AD01 we welcome everyone, just the way you are, and encourage individual growth with valuable opportunities and a worldwide across-brand network.

Other info

If you’re excited to help us grow, then please apply now. If you feel like you might not tick all the boxes but have the skills and personality we’re looking for, then please also apply now!

For us, diversity means being inclusive of thoughts and skills, generational differences, LGBTQ+, gender, race and ethnicity, disabilities, nationalities and more. We accept everyone for who they are.