Employer Brand Manager - Early Careers

Employer Brand - Early Careers

Role Overview

The Employer Brand - Early Careers, is a key member of the Early Careers Team, taking accountability for establishing the LSEG brand to students by development and deployment of the campus, digital brand and marketing collateral. Reporting to Early Careers Lead, this role will be based in Sri Lanka or Bucharest

As the Employer Brand - Early Careers, you will play a crucial role for driving the strategic direction and execution of our global attraction activities. Additionally, you will identify attraction channels, implement innovative campaigns to strengthen our employer brand profile; while collaborating with our recruiters in driving the attraction strategy.

Key responsibilities

Lead on the development of effective employment brand positioning tools/ channels & activate to source our target early careers talent. Setting and monitoring objectives to measure campaign success.

Own the conversation and deployment to ensure the brand is activated via the recruiters, ensuring partnership, and key stakeholders are aligned with campaign metrics.

Develop university on and off campus campaigns and partner with internal and external stakeholders to support the organisation and execution of early careers marketing events (including in office events).

Proactively manage and sustain our brand profile externally in key markets to ensure we are, and continue to be, an attractive employer to target early careers talent.

Build targeted early careers campaigns which are aligned to the overarching EVP yet speak directly to the local talent required in country and by discipline.

Create 'on-brand' candidate-facing communications, collateral, social media and interactive content which convey our LSEG culture and employee experience.

Supports the groups Diversity & Inclusion focus through developing and implementing approaches to attract and engage diverse early careers talent.

Understand LSEG early careers needs to create bespoke value propositions to ensure an 'always on' approach to brand attraction and channel management.

Undertake employer brand research to better understand how LSEG is perceived in different countries by different target early careers talent and use this insight to ensure we are upper quartile in our priority markets.

Make data-driven recommendations on targeting talent through various attraction channels.

Experience and Knowledge

Extensive knowledge of managing brand/campus led activities in one or more regions EMEA, USA or APAC. Ideally with universities/ education institutions in the early careers space

Experience of developing EVPs crafted to attract early careers talent globally.

Understanding of SEO (Search Engine Optimization) or SEM (Search Engine Marketing), algorithms and Google Analytics.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

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