Marketing Executive

Short company description

leoHR furnizeaza servicii de selectie si recrutare specializata, livreaza servicii si strategii in zona de retentie prin serviciul star – Stay Interview: stayIN, servicii de consultanta in managementul resurselor umane, precum si servicii de formare profesionala / training.

Requirements

The ideal candidate for a Marketing Executive role will have Brand marketing or a Marketing agency background. Strong analytical skills, creativity, proactive attitude, and excellent communication skills are important for success in this role.
• Higher Education degree in marketing, economics
• 2-3 years marketing experience required
• Previous experience in building marketing programs is an advantage (agency or brand marketing background)
• Project management and decision-making skills
• Good written and verbal communication skills, both in Romanian and English
• Ability to create a positive team environment and support collaboration within small teams to produce outstanding deliverables
• Availability for traveling.

Responsibilities

Job purpose: The marketing executive is responsible for following and executing marketing activities to promote the company's products and services. The chosen person will work closely with other departments, such as sales and product development, to ensure that the company's message is consistent and effective.
The role overviews the brand presence in all the European markets.

Key responsibilities:
• Control the marketing budget and allocate resources cost-effectively. This includes negotiating contracts and partnerships, managing vendor relationships, and making decisions about where to invest resources for maximum impact.
• Follow and execute marketing plans and campaigns according to internal needs. This includes quarterly go-to-market campaigns, covering both brand communication and trade marketing ( B2B2C focused, using traditional and digital channels, including also in-store communication)
• ⁠Analyze data and metrics to evaluate the success of marketing campaigns
• Maintain strong relationships with external vendors, ensuring that they follow the brand's guideline
• Conduct market research to identify new opportunities and trends, when needed
• Work closely with other departments such as sales, product development, and customer service to ensure consistency in messaging and branding. This includes coordinating efforts across teams to align on goals and objectives and communicating effectively to ensure that everyone is working towards the same vision.
• Build and maintain relationships with media agencies, industry influencers, and other partners. This includes identifying new opportunities for collaboration, developing mutually beneficial relationships, and maintaining ongoing communication to ensure that partnerships are successful.
• Stay informed about industry trends and changes to adapt marketing strategies accordingly
• Constantly develop consumer database and improve engagement through regular newsletter communication
• ⁠Social media presence (Facebook, Instagram, LinkedIn, Pinterest)
• ⁠New product introduction process
• ⁠Representing the brand in local and international events, by providing the branding perspective.

Other info

Programul este de L-V, de la 09:00 la 17:30

Benefits

• Meal vouchers